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Meet the experts

In partnership with Jewellery and Watch, the National Association of Jewellers will be hosting five ‘Meet the Expert’ events on the NAJ stand (17 U22 – W23). The sessions have been devised in a direct response to what’s happening in the business environment and what could affect your business in 2018. 

Meet the experts

Take a look at the topics below and book an appointment with one of our experts today.

Sunday: Communication skills for selling luxury

Lee Lawson

Session description: Communication is the key to sales. It is surprising how many sales people communicate more on a sub-conscious rather than conscious level. This is a common trap and often results in plateauing sales figures, meet Lee to learn how to communicate effectively in a sales situation.

Bio: Lee has been involved in the luxury retail industry for 25 years. He started his career as a sales assistant for a major national group in the U.K., working his way up to the manager and operations director’s positions and finally running his own successful business. He has been a professional sales, management and business coach for the last 15 years, working with small independents to international businesses, both in the UK and overseas. His impressive client list includes Montblanc, Aurum Holdings, Mulberry, Folli Follie, Tag Heuer, Maxmara and Company of Master jewellers.  Lee has a proven track record of improving conversion rates, ATV's, up-selling/ link- selling and profitability. Clients often comment about Lee’s upbeat and fun training, his passion for selling and his ability to answer delegates’ questions with total confidence.



Monday: Using data to increase sales and improve profitability


Session description: There are risks to any business when it is run solely on opinion, after all an opinion without data, is just another opinion. There are also risks to your business if you rely solely on data, after all it needs interpreting. Yet what can you do if there’s little or no data available to help guide your decision making or its simply too expensive to purchase.

In this brief session Michael will share with you how you can generate valuable data yourself and how best to analyse and apply it to your business with confidence.

Bio: Michael has over 30 years commercial expertise gained from working for a number of leading consumer goods companies, some with turnover in the billions and profits in the millions, some with budgets for data and some which had to rely on generating their own data. During his time at Cookson Precious Metals he was a member of the UK and European Executive, and responsible for almost every commercial aspect of the business. Today as The Value Innovator Michael works with organisations of all shapes and sizes to deliver added value through their people, product and process


Tuesday: The advice your business needs

Jo Henderson

  • Jo Henderson
  • Chair of the Better Business group / Founder at JHJ Consultancy

Session description:  For those of us that run small businesses, the help and guidance we receive from mentors and the tips and tricks we learn from our peers can save us time and gives us the confidence we need to succeed. The Better Business group can advise on a range of topics from responsible sourcing to brand management. In this session you can ask Jo to advise you, come along with your questions and find out how the Better Business group can help your business to do well, do right and do good.

Bio: With more than 15 years’ experience in the jewellery industry Jo is now the chair of the NAJ’s Better Business group and believes passionately about developing the people in our industry as well as helping businesses do things ‘better’.

Jo in her role as an industry consultant and trainer works for many leading designers and brands as well as retailers across the U.K. She regularly writes for and is a training provider to Retail Jeweller.  Jo offers her industry expertise in the form of judging, advice panels and workshops at the key industry shows and awards.

Jo brand managed the acclaimed jewellery designer Fei Liu gaining him recognition as a leading bridal designer winning two major industry awards. Jo founded and developed a chain of six jewellery stores putting staff training and a superior customer journey at the forefront of her company.


Wednesday: Business savvy social media

christine 4Sophie

  • Christine Colbert & Sophie Hickey
  • Managing Director & Account Executive
  • House Creative - Digital Agency

Session Description: With 1 in 7 people on the planet now on Facebook it’s essential that brands and businesses jump on the bandwagon. But it takes more than just signing up to make your social media a success. House are giving away their social secrets on everything from content plans, customer complaints, and conversation territories, to help increase your online engagement. 

Bio: House is an award-winning full service advertising agency, providing online and offline services. Owned and managed by ex ‘big’ agency professionals, House was established to provide big experience without the big bill. They work with national B2C, B2B and consumer clients including The National Association of Jewellers, Cooksongold, Water Plus (merger between United Utilities and Severn Trent Water), Eccleston Homes, and Hankey Bannister whisky.


Thursday: Everything you need to know about GDPR

  • Daren Daniels
  • Owner
  • Redblok

Session Description: If you collect customer details, if you employ staff or if you record CCTV, the new GDPR regulations will effect you. GDPR has worrying signs of being the new PPI Claim of 2018 - and this time rather than it being the banks that are taking the hit, it could well be businesses like yours. So whether you believe you have a moral obligation to protect peoples personal information or you just want to make sure you protect your business from attack, criticism and being tied up in legal wrangling's, join Daren to understand how you can prepare. Getting prepared is not that difficult and not that scary. There is some clear documentation you need to put in place. There are some simple things you need to do to make sure your IT systems are protected. There is some training you need to give your staff and there is some information you need to give out.

Bio: Daren has worked within the jewellery industry for over 30 years. His marketing knowledge and passion for cloud technology led him to set up his own buinsess in 2017. Redblok specialise in email automation and e-commerce solutions. Daren also established, The Watch App and The Jewellery App. The Watch App is a B2C platform for buying and selling pre-owned luxury watches with some unique features and bringing new best practice standards of service for both buyers and sellers. The Jewellery App is the trades B2B platform for selling all types of jewellery related unwanted goods, from jewellery, watches, branded, unbranded, books, counters, displays, tools, books whether they are single items or job lots.




© 2017
The National Association of Jewellers
Head Office: Federation House
10 Vyse Street
Birmingham, B18 6LT, UK

London Office: 45 Britton Street, London EC1M 5NA

Birmingham Office: 0121 237 1110
London Office: 020 7613 4445
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