Marketplaces like The Jewellery App are set to be 50% of all e-commerce sales by 2020

11 October 2018

The Jewellery App has announced the long-awaited pre-launch of a new trade consumer marketplace, Jewellery & Watch Market (www.jewelleryandwatchmarket.co.uk). With marketplaces such as Amazon, eBay, Bonanza, and many others all impacting on the retail sector, having a jewellery trade marketplace is becoming ever more important.
 
The Jewellery & Watch Market aim is to be the trade's platform for everyone to sell to consumers, and it's free, no monthly subscription, no tie-in period, no limits on the number of items, no listing fee, it's just 8% to free members. They are also giving 200 members the chance to be VIP members and own a part of the business. Daren Daniels and Miles Hoare, partners in The Jewellery App add “We believe in a connected jewellery industry for the good of all, fair profit sharing, and co-ownership, with every voice being heard.”
 
The platform will allow retailers to sell everything from traditional, designer, pre-owned, new, ethical and sale items. Being one marketplace for all independent jewellers will allow them to create consumer marketing campaigns at important times of the year that will help raise the profile of all retail jewellers.
 
Daniels continues 'We are really excited to be launching a jewellery trade business to the consumer marketplace If the take up is anywhere near the B2B site it's going to be amazing. The trade really needs this, almost all other marketplaces are set up to take consumers away from independent jewellers and the high street so we see this as a way to fight back.'
 
The Jewellery App, a business to business marketplace for the jewellery trade launched just 5 months ago and has amassed huge following with over 500 jewellery members. Daniels continues 'We've grown so fast, this kind of take-up by the trade is unprecedented to my knowledge, but really exciting and gives us confidence that we can create the same numbers for the consumer site'.
 
Every business sector is changing, the way we buy, sell and source goods, even the way we make goods are all being influenced by emerging technology and consumer trends, marketplaces are one of the major influences. The online marketplaces are booming because they offer consumers more choice in one place, a larger range of products by multiple vendors and create competitiveness so a consumer doesn't need to go to several sites.eBay, Amazon, Etsy, Airbnb, and Uber, set the bar high, showing how far this business model can change things whilst addressing consumer needs.
 
Some very interesting stats back up this trend - 1 in 4 online shoppers expect to use marketplaces more to research and purchase in the coming year. 65% of online shoppers chose marketplaces over other retailers because of better prices, 90% of U.S. independent online retailers sell through marketplaces and 72% of shoppers check information and reviews on Amazon before making a purchase.
 
Businesses and individuals are increasingly selling products and services through specialist marketplaces in both business-to-business and business-to-consumer spaces, The Jewellery App and Jewellery & Watch Market are here to meet the expectations and demands of the consumer who are setting the service model that we all must work harder to deliver.
 
The challenge to the jewellery trade is to realise the threat that other marketplaces pose to the retail jewellery trade, but by coming together and embrace the Jewellery & Watch Market the trade has a huge opportunity to drive consumer back to independent jewellers and increase sales.
 
Create your free account at www.jewelleryandwatchmarket.co.uk alternatively talk to Daren Daniels or Sue Wall on 01525 574025, email:info@thejewelleryapp.co.uk 
 
(Data Source: (www.nchannel.comandFiece Retail)
 Marketplaces like The Jewellery App are set to be 50% of all e-commerce sales by 2020

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