Meet the experts

12 January 2018

Want to give your business a competitive advantage during 2018? In partnership with Jewellery & Watch, the NAJ will be hosting five ‘Meet the Expert’ events on the NAJ stand (17 U22/W23). The sessions have been devised in a direct response to what’s happening in the business environment and what could affect your business in 2018.

A different expert will be on the stand each day of the show and available for 15-minute, one-on-one appointments for visitors and exhibitors, from 11-12am and 1-2pm. Although these are mostly pre-bookable – and we advise you to do so if possible – one or two sessions will be free for last-minute’walk-ons’.

Here are the topics to be covered:

  • Sunday: Communication skills for selling luxury
  • Lee Lawson
  • Lee Lawson Associates
  • llaconsulting.com

Session description: Communication is the key to sales. It’s surprising how many sales people communicate more on a sub-conscious rather than conscious level. This is a common trap and often results in plateauing sales figures. Meet Lee to learn how to communicate effectively in a sales situation.

Lee has been involved in luxury retail for 25 years. He started his career as a sales assistant for a major UK national group, becoming manager, then operations director, and finally running his own successful business. He has been a professional sales, management and business coach for the last 15 years, working with small independents to international businesses, both in the UK and overseas. His impressive client list includes Montblanc, Aurum Holdings, Mulberry, Folli Follie, Tag Heuer, Maxmara and the CMJ. Lee has a proven track record of improving conversion rates, ATVs, up-selling/link- selling and profitability. Clients often comment on his upbeat, fun training, his passion for selling and his ability to answer delegates’ questions with total confidence.

Session description: There are risks to any business when it is run solely on opinion, after all an opinion without data, is just another opinion. There are also risks to your business if you rely solely on data, after all it needs interpreting. Yet what can you do if there’s little or no data available to help guide your decision making or it’s simply too expensive to purchase. Michael will share with you how you can generate valuable data yourself and how best to analyse and apply it to your business with confidence.

Michael has over 30 years commercial expertise gained from working for a number of leading consumer goods companies, some with turnover in the billions and profits in the millions, some with budgets for data and some which had to rely on generating their own data. During his time at Cookson Precious Metals he was a member of the UK and European Executive, and responsible for almost every commercial aspect of the business. Today as The Value Innovator Michael works with organisations of all shapes and sizes to deliver added value through their people, product and process

  • Tuesday: The Advice Your Business Needs
  • Jo Henderson
  • Chair of the Better Business group / Founder at JHJ Consultancy
  • www.jhjc.co.uk

Session description: For those that run small businesses, the help and guidance received from mentors and the tips and tricks learn from peers can save time and give the confidence needed to succeed. The Better Business group can advise on a range of topics from responsible sourcing to brand management. In this session you can ask Jo to advise you; come along with your questions and find out how the Better Business group can help your business to do well, do right and do good.

With more than 15 years’ experience in the jewellery industry Jo believes passionately in developing the people in our trade, as well as helping businesses do things ‘better’. In her role as an industry consultant and trainer Jo works for many leading designers and brands as well as retailers across the UK and offers her industry expertise in the form of judging, advice panels and workshops at the key industry shows and awards. Jo brand managed the acclaimed jewellery designer Fei Liu, gaining him recognition as a leading, award-winning bridal designer. Jo founded and developed a chain of six jewellery stores putting staff training and a superior customer journey at the forefront of her company.

  • Wednesday:Business Savvy Social Media
  • Christine Colbert & Sophie Hickey
  • Managing Director & Account Executive
  • House Creative – Digital Agency
  • www.housecreative.co.uk

Session Description: With one in seven people on the planet now on Facebook, it’s essential that brands and businesses jump on the bandwagon. But it takes more than just signing up to make your social media a success. House is giving away its social secrets on everything from content plans, customer complaints, and conversation territories, to help increase your online engagement.

House is an award-winning full service advertising agency, providing online and offline services. Owned and managed by ex ‘big’ agency professionals, House was established to provide big experience without the big bill. It works with national B2C, B2B and consumer clients including the NAJ, Cooksongold, Water Plus (merger between United Utilities and Severn Trent Water), Eccleston Homes, and Hankey Bannister whisky.

  • Thursday: Everything you need to know about GDPR
  • Chris Blunt
  • CEO
  • brokenStones
  • www. brokenstones.co.uk

Session Description: If you collect customer details, if you employ staff or if you record CCTV, the new GDPR regulations will affect you. GDPR has worrying signs of being the new PPI Claim of 2018 – and this time, rather than it being the banks that are taking the hit, it could well be businesses like yours. So whether you believe you have a moral obligation to protect people’s personal information or you just want to make sure you protect your business from attack, criticism and being tied up in legal wranglings, join Chris to understand how you can prepare. Getting prepared is not that difficult or scary. There is some clear documentation you need to put in place. There are some simple things you need to do to make sure your IT systems are protected. There’s some training you need to give your staff and there’s some information you need to give out.

Chris heads up brokenStones, which is fast becoming one of the leading IT Support companies in the country for helping educating small businesses on Cyber Security & GDPR and helping them implement the controls and procedures needed to comply with GDPR. A former Entrepreneur of the Year he’s spoken on stage to 700 people and published two books.

To find out more and to book your free 15-minute appointment with an expert at Jewellery and Watch 2018 visit: www.naj.co.uk/experts

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