NAJ provides expert speakers on how to sell more jewellery at congress 2018

8 May 2018

The National Association of Jewellers is hosting its 10th JET Business Network Congress on 5 June 2018.

This year’s theme of “How to sell more Jewellery” was chosen by the JBN retailers who, like so many other retailers, are finding it increasingly difficult to sell jewellery in a market sector challenged by: falling high street footfall, rising rents, increasing vacant units, declining discretionary spend, the growth of digital and the decline in purchases of precious metal jewellery.

Delegates will learn from hearing expert speakers sharing tips and advice, as well as their knowledge and expertise on how to sell more jewellery in today’s retail and e-tail world.

The sessions include:

The importance of video in today's world of retail and E-tail – using different types of videos to promote products and how to make your own or brief a professional

"Better experiences, better business"- case studies and frameworks to help you improve customer experience; how to earn loyalty, how to create brand advocates and ultimately how you can charge more for better experiences

Communication skills for selling luxury - creating customer focus, managing the client’s internal state and subsequent commitment to buy. From language and tone of voice to behaviour and body language

How to sell more jewellery using Facebook and Instagram -  how to find customers, increase engagement and understand who sees what content and how to manipulate algorithms

Great Photography Sells Jewellery - Achieve a better response from your online and offline marketing with industry know how 7 at

In addition to hearing expert speakers, delegates can expect plenty of time to network with like-minded retail professionals. The event, which attracts Jewellers from all over the UK, is taking place in Oxford on Tuesday 5 of June 2018, members and non-members are welcome.

To find out more about the sessions and to book your place visit

Return to news listings


© 2017
The National Association of Jewellers
Head Office: Federation House
10 Vyse Street
Birmingham, B18 6LT, UK

London Office: 45 Britton Street, London EC1M 5NA

Birmingham Office: 0121 237 1110
London Office: 020 7613 4445
General enquries:
Education queries: