NAJ Unveil the Finalists of their 2017 Awards

13 November 2017

The NAJ Awards is an annual programme that celebrates the achievements of NAJ Members. 2017 is the first year that specialist category judges have been introduced in addition to a mystery shopping element performed by Store Checkers, who will mystery shop each of the finalists in the Retailer of the Year category.

NAJ members responded to the call for entries in their droves, leaving the association and the category judges with much to deliberate. The newest category, Website of the Year received the most entries, indicating that many members have invested in the functionality and appeal of their websites this year.

The 2017 headline sponsor is DASH, a digital currency operating independently of any other intermediary or central bank. To find out more about Dash and to be in with a chance of winning 1 of 10 digital currency prizes, complete this survey.

The NAJ would like to thank every category sponsor for their support, including brochure sponsor and mystery shopping moguls, Storecheckers. Top notch trophy makers Thomas Fattorni and our generous trophy sponsors Cooksongold and Business Solutions.

The following companies all submitted their entries based on their achievements during the period of July 2016 - June 2017 and are they are the official 2017 shortlist.

Retailer of the Year (sponsored by Hockley Mint)

Recognisingbricks and mortar shops that deliver an excellent in-store experience and service that inspires their customers, employees and suppliers.

Anja Potze Jewellery

Wongs Jewellers

W E Clarke & Son

Peter Jackson Jeweller

Jody Cory Goldsmith

Jewellery & Watch Supplier of the Year (sponsored by CARAT+)

Recognising suppliers of jewellery, silverware and watches that have provided a consistently good service and added value, alongside dynamic product.

Nova Silver

Unique and Co

London De Limited

Hockley Mint


Sales Person of the Year (sponsored by Wolf)

Recognising outstanding service delivered by retail staff, sales agents or area sales people.

Hollie Francis, Henryka Ltd

Eleanor Marshall, R J Morris Jewellers

James Beckinsale, 77 Diamonds

Victoria Louise, Lucy Quartermaine

Zee Robinson, Claudia Bradby

Website of the Year (sponsored by T H March)

Recognising outstanding B2B or B2C websites that are customer friendly and inspire the user to make an informed purchase.

77 Diamonds


Atelier Technology

Lucy Quartermaine


Service Provider of Year (sponsored by Jewellery & Watch)

Recognising outstanding services delivered to the jewellery industry

Hockley Mint

The Guild of Valuers & Jewellers

The Jewellers Box Company

John Benjamin Ltd

Parify Ltd

Workshop Employee of the Year (sponsored by Presman Mastermelt)

Recognising the outstanding skills demonstrated by individuals who work in the workshop environment, from experienced craftspeople to apprentices.

Deborah Rootham, PA Jewellery

Andrew Stocks, Baroque Bespoke Jewellery

Paul Strong, WJ Edwards

Ross Booner, Saunders & Pughe

Stuart Harkness, Harkness Premier Jewellers Ltd

Sam Devoil, 77 Diamonds

Paul Barker, C W Sellors, Ashbourne

Designer of the Year (sponsored by Clogau)

Recognising designers who are raising the bar in British design by creating interesting and on trend pieces.


Charlotte Lowe

VIXI Jewellery

Rachel Galley

Arabel Lebrusan

Kickstarter of the Year (in conjunction with IJL’s Kickstart programme, sponsored by International Jewellery London)

This award recognises the Kickstarter of the Year, including their growth throughout theirKickstart journeyand the representation of their brand during International Jewellery London 2017.

Farrah Al-Dujaili, Oddical

Alice Barnes

Becky Dockree

Raliegh Goss

Emily Kidson

Lucy Spink Jewellery

Claire Macfarlane

Rhona McCallum

Ana Simoes, Muscari Jewellery

Heather Woof

Head of Marketing, Holly Burnett commented: “We have received some fabulous entries this year and all of the entrants should be immensely proud of their achievements. Our Members are passionate about their accomplishments, from service provision to product development; our finalists clearly put their customers at the centre of their world. We look forward to revealing the category winners at the Benevolent Society Christmas Ball in December and you’re all invited!”

The judges are currently reviewing the shortlist and the winners will be announced at the Benevolent Society Ball at St John’s Hotel in Birmingham on the 7th of December 2017. Over 400 trade members attend the ball which includes; entertainment, dinner and a charity auction. It’s the perfect way to celebrate the year with your industry peers. Tickets are superbly priced at just £77 + VAT each, which include a half bottle of wine or tables of 12 @ £850 + VAT, including 6 bottles of wine.Proceeds are donated to the Benevolent Society, the charity provide financial assistance to retired members of the trade. To book tickets click here.

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The National Association of Jewellers
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