WJN #SheDressedMe celebrates fantastic female talent at UK Jewellery Awards

5 July 2018

Attendees at last night’s UK Jewellery Awards celebrated nominees, winners and also the wealth of fantastic female design talent, as the industry embraced the Women’s Jewellery Network #SheDressedMe campaign across social media.

More than 40 brands engaged with the campaign, from posting on Instagram and Twitter to loaning beautiful jewellery to attendees, via a loaning suite managed by official WJN supporter, Facets PR. Brands which celebrated female design talent included Clogau, Harriet Kelsall, Eden Diodati, Phine London, Weston Beamor, Domino, Gecko, Sif Jakobs, Sian Evans, Hargreaves Stockholm, Sarah Ho, Rachel Galley, Satta Matturi, Natalie Perry, Loveness Lee, Alyssa, Charles Green, MonaPink and Jewellery Designer of the Year winner, Rachel Boston.
 
This activity was underpinned and promoted by leading industry organisations, including Retail Jeweller, the National Association of Jewellers and IJL, who encouraged the trade to get involved and shout about the wealth of female design talent within the jewellery industry. Several notable industry leaders, including the NAJ’s Simon Forrester, Belinda Morris and Lindsey Straughton, WB’s Andrew Sollitt, industry consultant Stella Layton and Jan Doyle, wife of BATF President David, wearing jewellery designed by female talent.

WJN co-founder, Victoria McKay, said: “The entire team at WJN was absolutely blown away by the engagement and support we received, through this campaign. It’s so important to celebrate talent, and the UK Jewellery Awards is a fantastic opportunity to do so. The industry really got behind this campaign with passion and pride. It also provided excellent exposure for female designers and brands, both old and new. A true celebration of everything that is positive about our fantastic industry, embraced by both women and men. Definitive evidence that we are indeed, stronger together.”

The #SheDressedMe campaign also drove further engagement with the Women’s Jewellery Network, which saw its Instagram followers jump to over 1,000, with the hashtag trending as images and posts flooded the social channel. Co-founders Victoria McKay and Kathryn Bishop, were joined by Ambassadors Nyasha Pitt, Rachael Taylor and Sonia Menezes, in wearing female-designed jewellery.
Follow the WJN on Instagram @wj_network or on Twitter @wj_net to view the campaign in entirety and to stay updated on the Women’s Jewellery Network’s future campaigns and activity.

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