Howard Levine leaves Chalfen for new venture

9 August 2017

Howard Levine, chief operating officer at Chalfen of London is leaving the business to pursue a new enterprise of his own. After more than 12 years with the diamond jewellery company, Levine is departing to establish DIAMNET, which aims to give retail jewellers “a new strategy, an innovative in-store experience and the ability to fully compete online”.

As he explained to The Jeweller, while at the CMJ Trade Event last weekend, DIAMNET is his solution to the struggle many bricks and mortar retailers have when trying to compete with online diamond ring retailers. “It will bring diamonds cutters and ring mount manufacturers closer to the jeweller in a combined effort to bring engagement ring sales back to retailers,” he says. 

“The way diamonds and diamond rings are distributed right now hasn’t really changed in years and something clearly needs to give. The internet is eating everybody’s lunch and bricks and mortar retailers have to find a new way to compete – I will make the solution both affordable and super easy to integrate.”

Chalfen of London will continue as normal with Sonny Akhtar at the reins.

For more information about DIAMNET contact Levine on 07785 515155 or email at 

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