The Made in Britain partnership

11 September 2017

In a strategic response to the current economic environment, the NAJ has announced a partnership with Made in Britain, the organisation representing more than 1000 UK makers across 40 product sectors with one universal manufacturer’s marque. The affiliate agreement will give NAJ members the opportunity to use the Made in Britain marque at a preferential rate in 2018.

Members manufacturing here in the UK who sign up to scheme will benefit from publicity on both the NAJ and the Made in Britain websites and the right to use a proposed optional mark on the jewellery itself.

An initial outline terms of licence was signed at International Jewellery London on Monday 4th of September, 2017.

“I am delighted to be working with the NAJ and encourage the jewellery industry to take up this initiative which will start next year. The Made in Britain network brings together manufacturers from all sectors, providing a unique platform for them to thrive,” said John Pearce CEO, Made in Britain

Andrew Hinds, NAJ Deputy Chairman, who has been very involved in the negotiations, recently commented:

“If we can make it easier for consumers to find products and the manufacturers that made them in the UK and also be part of a movement that makes the case for the benefits to our economy of buying UK made products – rather like the red tractor scheme in food or the safety Kitemark - it could have a positive outcome for our industry.

Manufacturers, designers and retailers can register their interest by filling in a short survey card on the NAJ stand J20 at IJL in the upstairs Gallery or email with their details.

Return to news listings


© 2017
The National Association of Jewellers
Head Office: Federation House
10 Vyse Street
Birmingham, B18 6LT, UK

London Office: 45 Britton Street, London EC1M 5NA

Birmingham Office: 0121 237 1110
London Office: 020 7613 4445
General enquries:
Education queries: