NAJ Awards shortlistee Henryka Updates Best-Selling Stag Collection

14 November 2017

Fast-growing silver and natural gemstone jewellery brand Henryka has added new pieces to its best-selling Stag collection to meet demand in the lead up to Christmas.

The Stag collection was first launched in August 2017 as a diffusion range to the brand’s popular ‘All Creatures Great and Small’ offer. The collection was immediately popular, selling out within its first month of launching and impressing retailers at International Jewellery London.

The Stag collection includes a statement Stag ring, a daintier day-to-day Stag ring, three Stag necklaces in a range of sizes and a pair of Stag stud earrings.

The largest piece in the range - the new handmade Stag necklace - is crafted in sterling silver and set with four Baltic amber accents and cubic zirconia. Other design details include textured antlers with contrasting polished tips and a hand-engraved pattern on the stag’s face.As part of its brand overhaul earlier this year, Henryka introduced statement silver designs in-keeping with its nature themes and arts and crafts aesthetic.

This resulted in the best-selling Stag collection and the similarly popular sterling silver Zebra collection. Both were popular with buyers at the CMJ Trade Event in August.

The Stag collection was inspired by directions in fashion and home décor, especially the on-trend Danish concept of ‘hygge’. Pieces revolve around all things warm, cosy and natural – like stepping into a candlelit cabin with antlers hanging from the rafters.

The Stag collection is supported by striking model imagery that is in-keeping with Henryka’s bohemian style and the entire range is now available to Henryka retail partners. Prices range from RRP £40-£850.

 

NAJ Awards shortlistee Henryka Updates Best-Selling Stag Collection

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