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About the NAJ

The National Association of Jewellers

The National Association of Jewellers (NAJ) was formed in 2015 through the unification of the British Jewellers' Association (BJA) and National Association of Goldsmiths (N.A.G) and represents over 1,800 members whose businesses operate in every aspect of the jewellery industry.  The association will lead, serve and represent the jewellery industry by promoting, protecting and providing for its members through offices in London and Birmingham, supported by both a strong internet presence and social media.  We offer targeted industry-leading professional development and training and inspire consumer confidence to purchase from our members through a Code of Practice setting the highest standards of professionalism, honesty and ethical business practices.  Our Coat of Arms is a Mark of Quality that our members proudly display to build an enduring bond of trust with their consumers.  The NAJ is the largest trade association member within The British Allied Trades Federation (BATF), where the BJA has thrived for many years.

Key to the association:

  • A unified voice for the jewellery industry
  • Professional membership abiding by a code of conduct
  • Support for members to grow their business in the UK and abroad
  • Representation for all the jewellery supply chain, from manufacturers to retailers
  • The provision of comprehensive training and mentoring
  • Increased consumer confidence in the purchase of jewellery
  • Forging of better working relationships within the industry and other sectors
  • Development and promotion of The Institute of Registered Valuers (IRV)
  • A stronger trade organisation for the future – financially secure within the BATF


“Our vision is for The National Association of Jewellers to be the UK’s leading jewellery association in supporting and promoting a professional, vibrant, and growing Jewellery Industry”.


“As the UK’s leading Jewellery Association, our mission is to increase confidence in the UK consumer’s purchase of jewellery; through the integrity, professionalism, governance, representation, education, training and creativity of our members”.




© 2017
The National Association of Jewellers
Head Office: Federation House
10 Vyse Street
Birmingham, B18 6LT, UK

London Office: 45 Britton Street, London EC1M 5NA

Birmingham Office: 0121 237 1110
London Office: 020 7613 4445
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