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Choosing a Jeweller

When choosing a jeweller, look out for the NAJ coat of arms, confirming that a business acts with honesty, integrity and professionalism. 


Who are members of the NAJ?

Many jewellers are long-established and well-respected local businesses. Others may be national chains or specialist goldsmiths or designers with their own stores. 

But, large or small, national or local, their membership of the UK’s leading jewellery trade Association, the National Association of Jewellers, gives you the peace of mind and the reassurance you need when you’re buying your jewellery. 

Retail members of the Association will also frequently work with manufacturers who are members of the NAJ too, providing you with even more reassurance!


Our Coat of Arms: The Mark of Quality

You may well have noticed your NAJ member jeweller proudly displaying our coat of arms and their membership certificate both on their premises and their website. he coat of arms is there to confirm that your jeweller is a member of the National Association of Jewellers.

This Mark of Quality is there to reassure you of a member’s experience, expertise, ethical standards, trust, meticulous attention to detail and genuine commitment to providing you with the highest level of customer service.  

Our members sign and display a Customer Charter demonstrating their commitment to conducting business with integrity and in an honest and professional manner.

  NAJ Customer Charter

Find your local NAJ retailer or designer


© 2017
The National Association of Jewellers
Head Office: Federation House
10 Vyse Street
Birmingham, B18 6LT, UK

London Office: 45 Britton Street, London EC1M 5NA

Birmingham Office: 0121 237 1110
London Office: 020 7613 4445
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