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Better Business

When choosing jewellery, do you just look for beauty and an emotional connection or do you also seek confidence about the quality and integrity of the product you buy?

The NAJ has established a new steering group, the Better Business group, which aims to enable designers, manufacturers, retailers and other jewellery professionals to live up to our three core values of honesty, integrity and professionalism. The NAJ coat of arms that our members display is testament to the quality and integrity of their products and practices.

In addition we will provide consumers with information to guide you when choosing and purchasing a piece of jewellery.

While we develop our full programme, we are available to answer your questions. Please email


© 2017
The National Association of Jewellers
Head Office: Federation House
10 Vyse Street
Birmingham, B18 6LT, UK

London Office: 45 Britton Street, London EC1M 5NA

Birmingham Office: 0121 237 1110
London Office: 020 7613 4445
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