NAJ showcases brand rollout at J&W Birmingham

9 February 2016

THE newly formed National Association of Jewellers (NAJ) will debut its anticipated ‘Mark of Quality’ brand identity at Jewellery & Watch Show Birmingham, which will underpin the key service and support benefits of its inclusive industry-wide membership.

Since unveiling the NAJ coat of arms at IJL last September, individual ‘marks’ in the form of distinctive and stylish shield icons have been designed to represent each key area of the organisation, those being: Membership, Jewellery Education & Training, The Jeweller membership magazine, The Institute of Registered Valuers, the Executive Development Forum and Recruitment. These marks will build a consistent identity for the organisation as a whole across a range of activities.

The Retailer Support Pack to aid NAJ members with their customers, and its exclusive Jewellery & Watch Birmingham Education Theatre featuring seminars, taster sessions and refresher sessions for its JET and CAT courses.

Michael Rawlinson, chief executive, NAJ, said: “Jewellery & Watch Birmingham provides the perfect platform to reveal the next stage of our development as a newly formed industry body.

“We are excited to share our initiatives with the show’s audience, to demonstrate the value and benefits of our brand and membership, which embodies professionalism, inclusivity, and integrity.”

For more information about NAJ and its membership, please visit Hall 18 stand J60 or

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The National Association of Jewellers
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