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Privacy Policy


The NAJ (NAJ) is a professional membership body, representing over 2,000 member companies whose businesses operate in every aspect of the jewellery industry from bullion dealers to registered valuers. As an industry-leading education provider, the NAJ deliver internationally recognised qualifications, exciting short courses and bespoke business mentoring. The Association was formed in 2015 through the unification of the British Jewellers' Association (BJA) and National Association of Goldsmiths (NAG). The Institute of Registered Valuers is also part of the NAJ family, comprised of around 150 professional valuers with formal qualifications and substantial experience. Every NAJ member is required to abide by the NAJ's Code of Conduct, the code is based on honesty, integrity and professionalism. NAJ members proudly display the NAJ's Grant of Arms to signify their commitment.

The data controller is The National Association of Jewellers. Our registered address is Federation House, 10 Vyse Street, Birmingham B18 6LT.

If you have any questions about this Privacy Policy, you can get in contact by writing to:

The National Association of Jewellers, Federation House, 10 Vyse Street, Birmingham B18 6LT, or call 0121 237 1110 or email


We at The National Association of Jewellers (hereby known throughout as The NAJ) are committed to the privacy of your data.

In this Privacy Policy we have outlined when and why we collect your personal data, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.


As a member of the NAJ you are also automatically a member of our parent company, The British Allied Trades Federation, who will occasionally email you with important information in relationship to your membership.  The British Allied Trade Federation, we will retain your details, in line with its Privacy Policy and the for the purpose of sending you information by post, telephone or e-mail about services and membership benefits




·         This may arise from you filling in forms on our site (our site) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you complete the membership application form, when you register for one of our courses or events and when you change/update your personal details, contact preferences, and when you report a problem with our site.

·         The information you give us may include your name, address, e-mail address and phone number and financial details.

·         We will also keep a record of your order history and interests in relation to products, services, benefits, events, courses and seminars so that we can provide you with a personalised service.


This can include the following: name, address, phone number, email address, job title, company name, company address, payment details where relevant, IP address, geographical location of where you accessed our website, information about how you use/interact with our website, information from cookies (if you have consented to their use) and information about your computer or other electronic device (tablet and browser type). For more information on our use of cookies, click here.

With regards to each of your visits to our site we may automatically collect the following information

·         technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number. 



Like most websites, The NAJ website use cookies to collect information.  Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website.  They are used to ‘remember’ when your computer or device accesses our websites.  Cookies are essential for the effective operation of our websites.  They are also used to tailor the products and services offered and advertised to you, both on our website and elsewhere.


Some cookies collect information about browsing behaviour when you access this website via the same computer or device.  This includes information about pages viewed and your journey around a website.  We do not use cookies to collect or record information on your name, address or other contact details.  The NAJ can use cookies to monitor your browsing and purchasing behaviour.


The cookies stored on your computer or other device when you access our websites are designed by:

- third parties who participate with us in marketing programmes; and

- third parties who broadcast web banner advertisements on behalf of The NAJ.


The main purposes for which cookies are used are: -

1. For technical purposes essential to effective operation of our websites, particularly in relation to on-line transactions and site navigation.

2. For The NAJ to market to you, particularly web banner advertisements and targeted updates.

3. To enable The NAJ to collect information about your browsing patterns, including to monitor the success of campaigns, competitions etc.


If you want to disable cookies you need to change your website browser settings to reject cookies.  How you can do this will depend on the browser you use.   Further details on how to disable cookies for the most popular browsers are set out below: -


1. Choose the menu “tools” then “Internet Options”

2. Click on the “privacy” tab

3. Select the setting the appropriate setting


1. Choose Settings> Advanced

2. Under "Privacy and security," click “Content settings”.

3. Click “Cookies”


1. Choose Preferences > Privacy

2. Click on “Remove all Website Data”


1. Choose the menu “tools” then “Options”

2. Click on the icon “privacy”

3. Find the menu “cookie” and select the relevant options


1. Choose the menu Files”> “Preferences”

2. Privacy


This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off.  If you only disable third party cookies, you will not be prevented from making purchases on our sites.  If you disable all cookies, you will be unable to complete a purchase on our sites.


When someone visits  we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.



We may receive information about you if you use any of the other websites we operate ( or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site. We may also collect your data when you engage with us on social media, enter any competitions, view our posts and send us any messages.

We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.



We will keep hold of your data for no longer than necessary. Your data will only be used as stated in this privacy policy.


Membership data is held securely for the length of your membership plus 6 years. The NAJ has a legal obligation to do so for financial purposes. After the 6 years has passed data will be securely destroyed.


As an education provider we have a legitimate interest to keep your data on file, should you wish to request evidence of your qualifications or for entry requirements to other courses. You have a right to a subject data request and data can be deleted at your request.


Unless you provide consent for future contact during your enquiry, we will keep your information for as long is required to respond and complete your enquiry, and for a further 12 months, before deleting your information.


When you purchase from us, for example training, events and so on, we retain that information for a period of six years following the end of the financial year during which you purchased from us. It is our legal obligation to keep these records for tax purposes.

If you wish to be forgotten any time before this or if you want to verify, update or amend your personal data or preferences please write to us, The National Association of Jewellers, Federation House, 10 Vyse Street Birmingham B18 6LT. Verification, updating or amendment of personal data will take place within 28 days of your request.



When you become a NAJ member, one of the key features of your membership is access to the services, benefits and events. We’ll regular email you with member-only communications that invite you to make the most of your membership. You may also receive other emails that originate from our key partners, provided you have opted in on your application form. As a member you can update your contact preferences in the NAJ Members area. If you are not a member we will only contact you if you have opted in to receive communications from us, if you wish to opt out of communications please contact us at The National Association of Jewellers, Federation House, 10 Vyse Street, Birmingham B18 6LT, 0121 237 1110 or email

We use information held about you in the following ways (information you give to us)

·         to administer your membership or course application

·         for the provision of services requested

·         to notify you about changes to our service

·         in-house research and statistical analysis

·         to ensure that content from our site is presented in the most effective manner for you and for your computer. 

If you decide at any time that you no longer want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please contact us at The National Association of Jewellers, Federation House, 10 Vyse Street, Birmingham B18 6LT, 0121 237 1144 or email

We use information held about you in the following ways (information we collect about you)

·         to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

·         to improve our site to ensure that content is presented in the most effective manner for you and for your computer; 

·         to allow you to participate in interactive features of our service, when you choose to do so; as part of our efforts to keep our site safe and secure;

·         to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

·         to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

The information we receive from other sources. 

We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).


The NAJ will only share your data with third parties for the purposes of delivering our services and fulfilling any contracts we enter with you.

These include:

Mailing print and fulfilment companies

The NAJ will only disclose your information to print and fulfilment companies who are conducting business on the NAJ’s behalf and only for an agreed purpose, such as magazine distribution, operational membership mailings or marketing mailings. Data is securely encrypted and, once the purpose for which it was transferred is complete, it is deleted.

Emails Providers

As part of the registration process we collect your email address, name and job title so we can tell you send you an E newsletter and emails regarding our benefits and services.

We use a third-party provider, dotmailer, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see dotmailer’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails.


We use third party provider, Survey Monkey to deliver and manage our questionnaires. We gather statistics that we use in reports after events, to take to trade press and various government events that we attend and want to take our members views and opinions. Please see Survey Monkeys privacy notice as to how they manage your data and where it is held.



We use Eventbrite for some of our events. Occasionally financial details will be taken but are held within Eventbrite’s systems and not shred with us. Please see Eventbrite’s Privacy Notice on how they manage your data and where it is held.


The NAJ does not store credit/debit card details nor does it share financial details with any third parties. However, it may (in appropriate circumstances) use certain other companies to provide services to you, such as a credit card processing company or a Direct Debit service. These companies do not retain, share, store or use personal information for any purposes other than to provide this service to NAJ.

We may share your personal information with any member of our group, which means our subsidiaries as defined in section 1159 of the UK Companies Act 2006. Provided always that you have provided the necessary consent(s), we may share your information with selected third parties including:

·         Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; and

·         Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. 

We may share anonymised personal information with other organisations, particularly our service providers, who use this to analyse our audience and to target you with other goods and services that we offer that are similar to those that you have already purchased or enquired about;

NAJ Service Providers


T H March

Reed Exhibitions



Assay Assured

Gifts Today

PR Newsletter

Magpie Europe

House Creative Agency ltd

One Minute Wonder


Send Marketing Solutions



Text Local

VM and Events Ltd

Neilson Photography

Allen Marmott European


Springboard Events

Clarion Events

British Jewellery & Giftware International

Hale Events

Malca Amit

Paybreak Limited

V12 Retail Finance

World First

Rational FX


Business Solutions


LSI Engery

Chip and Pin Solutions

Funding Circle



Controlaccount Plc

STA International

PJH Solicitors

International Diamond Exchange ( IDEX)

Assay Office Birmingham

Birmingham School od Jewellery

British Academy of Jewellery



BRS Fire & Security

Fog Bandit

Warrior Doors Ltd

Total Security Installations




Spa Consulting


Royds Withy King

The Wilkes Partnership LLP

Barker Brettell

Fleming and Reid


Workplace Pensions


Freedom Music

White House Consulting




Inspired Rewards

Emerald Travel

Open Fairways Membership


British Standards

AA Fleet breakdown cover

Europcar car hire

Fuel Card



E.ON Energy




The Website secures your Personal Data from unauthorised access, use or disclosure. The Website secures the Personal Data you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.



The data that we collect from you will be stored at a secure server within the European Economic Area ("EEA") and will not be transferred outside the EEA unless we have your explicit consent to such transfer and storage, or it is held by one of our third-party applications and stated in their privacy statement. In any event, your data will only ever be transferred to organisations where an approved code of practice in relation to data protection is adopted. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

While we use strong encryption, both when your information is moving to or from our web services and also whilst your information is held by us, unfortunately the transmission of information via the internet can never be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


You have the right to ask us not to process your personal data for marketing purposes. We will always inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by not checking the necessary boxes to give such consent on the forms we use to collect your data.  You can also exercise the right at any time by contacting us at The National Association of Jewellers, Federation House, 10 Vyse Street Birmingham B18 6LT.

Our site may, from time to time, contains links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

If, at any time, you want to verify, update or amend your personal data or preferences please write to us at The National Association of Jewellers, Federation House, 10 Vyse Street Birmingham B18 6LT. Verification, updating or amendment of personal data will take place within 28 days of your request.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


This website is owned and operated by The National Association of Jewellers

We are registered in England and Wales under registration number 69391, and                                                         our registered office is at Federation House, 10 Vyse Street, Birmingham, B18 6LT.

Our principal place of business is at Federation House, 10 Vyse Street, Birmingham, B18 6LT.

You can contact us:

(a)          by post, to the postal address given above;

 (c)          by telephone, on the contact number 0121 237 1110; or

(d)          by email, using





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© 2017
The National Association of Jewellers
Head Office: Federation House
10 Vyse Street
Birmingham, B18 6LT, UK

London Office: 45 Britton Street, London EC1M 5NA

Birmingham Office: 0121 237 1110
London Office: 020 7613 4445
General enquries:
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