London DE Join Created in the UK

13 Dec 2022

1. Tell us about your business.

 I founded London DE in 2013 with the desire to build an ethical and sustainable business revolving around our love for gemstones and jewellery.  

Since 2013, we have grown substantially and today are a leading supplier of certified diamonds, ethical emeralds, rubies, sapphires and other coloured gemstones to the UK market.  

We ethically source and supply loose stones and create bespoke jewellery in our workshops in London's Hatton Garden, with a studio at 25 Hatton Garden.  

We've since expanded significantly and opened our Colombian subsidiary London DE SAS in 2020. This helps ensure we're buying our stones and materials from the top of the supply chain and know exactly where our materials are sourced.  

Having been active, proud members of the National Association of Jewellers for several years, we continuously work to ensure that we operate ethically and respectfully. 

Building on our unique set of relationships in the industry, we can deliver gemstones and jewellery at a price well below that of a traditional jewellery retailer.

Where possible, we produce our finished products as close to the source as possible, proudly producing all of our bespoke jewellery pieces in the UK. 

We carefully monitor the entire length of our supply chain and only work with partners with a detailed policy relating to their own supply chains, so we know exactly where our jewellery is produced and sourced. 

We have paperless offices and have taken steps to minimise our carbon footprint by working with local businesses and workshops in London to minimise journey distance. 

2. Why did you sign up for the Created in the UK scheme?

We signed up to receive the Created in the UK accreditation because we are proud of our UK heritage and have been crafting our bespoke jewellery solely in the UK since we were founded.

The UK has a long history of excellence in the field of jewellery which is recognised in the market. We wanted to support this heritage by applying for accreditation.  

3. What benefits do you think it provides your customers?

Provenance is becoming an increasingly important factor for our customers.

They want to know that they are purchasing a product that has been manufactured in a considered and thoughtful way.

Adding the CitUK mark to our products gives our customers confidence that their bespoke piece of jewellery has been created by skilled UK craftspeople with an unrivalled talent to the highest possible standards.  

4. How will you promote the scheme to your customers?

Not only will every London DE bespoke piece carry the Created mark, but we also plan to label all products Created in the UK on our website. This will make the Created in the UK a key part of our marketing campaign messaging for 2023.  

5. Why are you an NAJ member?

We have found our membership to be hugely beneficial.

We have been a proud member of the NAJ for several years now, and have found that it's a widely recognised accreditation that resonates with consumers.

It helps build trust both with customers and within the industry.  

View London DE

Source: Created in the UK