Beaverbrooks Brings Exceptional Jewellery and Watches to Harrogate with New Store Opening

13 Apr 2025

Family-owned national diamond, jewellery and watch retailer Beaverbrooks has expanded its presence in Yorkshire by opening the doors of its latest store in Harrogate on Friday 11 April – creating nine new jobs. 

Located on James Street, the store – which is the retailer’s 57th location nationwide and sixth in Yorkshire – has undergone a refurbishment to give it a new look and feel as it transitions from previous owners, Hugh Rice. The arrival of Beaverbrooks marks the continuation of a family business legacy, introducing the retailer’s 106 years of expertise in diamonds, jewellery and luxury watches to the area. 

To celebrate the launch, Beaverbrooks Harrogate is offering one lucky winner the chance to win a stunning 9ct Yellow Gold and White Gold Diamond Necklace from Beaverbrooks’ Essence collection, worth £1,650. Visitors can enter the competition in-store on opening weekend between 9:30am on Friday 11 April to 4:30pm on Sunday 13 April 2025. 

Beaverbrooks has also welcomed existing Hugh Rice colleagues to the store’s new team, meaning shoppers will continue to see familiar faces paired with Beaverbrooks’ renowned customer service.

As part of its Beaverbrooks Diamonds and Weddings offering, the retailer is showcasing a carefully curated selection of diamonds and fine jewellery. As a brand with decades of diamond expertise, the collection features an array of engagement and wedding rings, alongside Maple Leaf Diamonds and Beaverbrooks’ Essence, Dance and Beyond Brilliance collections. In addition, the store showcases a curated selection of yellow gold and sterling silver pieces, ideal for celebrating special occasions. With a dedicated team of experts on hand, shoppers can explore exquisite designs and find the perfect piece to mark their milestone events.

The store also showcases Beaverbrooks’ luxury watch collections, including esteemed brands OMEGA, Panerai, Breitling, TAG Heuer and Grand Seiko – making Beaverbrooks the only stockists in Harrogate. 

Boasting 81 stores across the group, including 23 dedicated luxury mono-brand watch boutiques across the UK, this new retail space will see Beaverbrooks cement its position as a leading and trusted diamond, luxury watch and jewellery destination in both Harrogate and the wider region. 

Anna Blackburn, Managing Director at Beaverbrooks, said,

"We are delighted to have arrived in Harrogate, where we will introduce 106 years of expertise and customer experience to the area. 

“This opening is an exciting moment for Beaverbrooks, as we continue to invest where there’s opportunity and drive value for the business.

“We’re confident the new Harrogate store will be popular with customers and we look forward to continuing to provide exceptional levels of customer service while showcasing our expertise and passion for luxury watches, fine jewellery and diamonds.” 

Clare Watson, Manager at Beaverbrooks Harrogate, said,

“We’re delighted to bring Beaverbrooks to Harrogate and introduce our exceptional diamond, jewellery and watch collections to the local community. As a team, we have more than six decades of combined expertise in the jewellery and watch trade, so customers can rest assured that they will receive exceptional service and expert guidance.

“We look forward to welcoming both new and existing customers, helping them discover beautifully crafted pieces to celebrate life’s special moments.”

The new Beaverbrooks store, which opened on 11 April, is located at 9-11 James Street, Harrogate. 

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Source: Beaverbrooks