Beaverbrooks Invests £1.4m in Lakeside Shopping Centre Store

28 Oct 2026

Family-owned national jewellery and watch retailer Beaverbrooks is investing £1.4 million in its Lakeside Shopping Centre store – its largest store investment of 2026 – as it reinforces its commitment to the future of retail.

The newly refurbished store, which has more than doubled in size, will reopen on Wednesday 4 November 2026.

To mark the store’s opening weekend, shoppers are invited to take part in a special ‘Spin the Wheel’ giveaway from the 6th-8th November, with more than £2,500 worth of prizes to be won, including Beaverbrooks gift cards and Beaverbrooks jewellery.

Building on its 31-year presence in the area, the store situated in Lakeside Shopping Centre is the latest in a series of significant investments from The Beaverbrooks Group, part of an ongoing strategy to strengthen its retail portfolio, and provide an elevated experience for shoppers.

Set across 2,628sqft - upscaled from 1,076sqft, a 144% increase - the Beaverbrooks Lakeside Shopping Centre store is a destination for diamonds, jewellery and Swiss watches. There will be a brand new dedicated area for TAG Heuer in-store, where customers will be able to purchase the new Beaverbrooks worldwide exclusive TAG Heuer Formula 1 Chronograph.

The retailer will showcase a carefully curated selection of own brand diamonds and fine jewellery, including its exclusive Beyond Brilliance diamond collection, which features the only diamond cut of its kind, its ‘True by Beaverbrooks’ traceable diamond collection, and new Lab Grown Diamond range.

It will also be the only Beaverbrooks store to stock the latest jewellery brand, Monica Vinader alongside popular fashion jewellery brands such as Coach and D. Louise. With over 107 years of diamond and jewellery expertise to draw on, Beaverbrooks’ team of experts will be on hand to assist shoppers explore exquisite designs and find the perfect piece.

Boasting 82 stores, including four Loupe boutiques and 22 dedicated luxury mono-brand watch boutiques across the UK, the national jeweller has remained committed to curating the ultimate destination for diamonds, weddings, jewellery and luxury watches in the wider West Thurrock area.

Anna Blackburn, Managing Director at Beaverbrooks, said,

“We’re delighted to be reopening our store in Lakeside Shopping Centre and welcoming both new and returning customers.  This is our largest investment of the year, and we’re proud to be future proofing our estate by continually investing where there’s opportunity.

Ella Hurley, Branch Manager at Beaverbrooks Lakeside, said,

“We’re so proud to have been a part of Lakeside shoppers’ special occasions for the past 31 years. We're delighted to be opening our doors just in time for our customers to enjoy great Black Friday savings and those special Christmas purchases for loved ones.

"We’ve missed seeing customers while we’ve been closed, so we wanted to welcome shoppers back with something properly fun. We welcome everyone to come and visit us in store on 6th-8th November, give the wheel a spin and see what you win. There’s something for everyone, and we can’t wait to see the smiles.” 

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Source: Beaverbrooks