Bradley’s Jewellers Welcomes Springtime with Castle Howard Window Takeover and Exclusive Ranges

04 Apr 2024

Independent and multi-award-winning jewellery business Bradley’s Jewellers York has secured a prime position in the Courtyard Window of North Yorkshire-based stately home Castle Howard just in time for its Easter reopening.

The extensive jewellery display includes best-selling pieces from Bradley’s Jewellers York’s existing collections and exclusive creations that have been produced solely for Castle Howard and its springtime visitors. Highlights include new additions to the popular York Daffodil collection, such as pendants, earrings, brooches, bangles and charm bracelets crafted in sterling silver and set with yellow sapphires and citrines, plus the Cultured Pearl collection of pendants, stud earrings and drop earrings.

Visitors can shop a wider product assortment in the House Gift Shop, where Bradley’s Jewellers York has a dedicated fine jewellery concession, and in the Farm Shop, where a smaller number of pieces are presented to the public. Examples include the Bradley’s Jewellers x Castle Howard Collection, incorporating a miniature Castle Howard House charm in sterling silver and a chrome-plated pocket watch stamped with the Castle Howard lion logo. Guests can also shop a series of ‘Best of British’ charms, dubbed ‘Charmed at Castle Howard’, featuring a coronation crown, guardsman, coronation carriage, York Rose and a watering can that opens to reveal a daffodil in bloom.

Bradley’s Jewellers York owner Kay Bradley comments,

“When the opportunity arose to transform the Courtyard Window, I simply couldn’t resist the chance! It is positioned along a main entrance route, close to the Farm Shop, coffee shop and restaurant, which means plenty of passersby. I am excited for people to see the exclusive designs we have created for Castle Howard, notably the Arts & Crafts Daisy collection that’s inspired by William Morris.”

The Castle Howard Courtyard Window marks the first time that Bradley’s Jewellers York has formally unveiled its Arts & Crafts Collection to the public. This British-made and entirely bespoke range was soft-launched in October 2023 and has now been updated with Arts & Crafts Daffodil and Arts & Crafts Daisy additions that are exclusive to Castle Howard for Spring 2024. The collection draws inspiration from the British Arts and Crafts movement and the recognisable floral prints of William Morris (1834-1896), who had a special connection to Castle Howard.

Inspired by this history, Kay Bradley has designed her own homage to Arts and Crafts jewellery with a contemporary twist, notably through her own floral shapes and faceted gemstones, including marquise-shaped and round brilliant-cut yellow sapphires. The Arts & Crafts Daisy capsule collection, including a sterling silver pendant, earrings, brooch, charm bracelet and signet ring, draws inspiration from original daisy-printed wallpaper that decorates Castle Howard, specifically in the old schoolhouse building. Elsewhere, a sterling silver Arts & Crafts Daffodil pendant and pin can be purchased alongside 9ct yellow gold versions for a luxurious take on Castle Howard’s iconic spring bloom.

Bradley’s Jewellers York has a long-standing relationship with Castle Howard, forged through Kay Bradley’s personal connection to the venue. It has served as the ideal platform for key launches, including the Fabergé x Bradley’s Jewellers Yorkshire Rose Egg Surprise Locket in April 2022, which led to the opening of a dedicated fine jewellery concession in the House Gift Shop in 2023.

Looking ahead, Bradley’s Jewellers York hopes to return to Castle Howard in June to host a pearl jewellery presentation in The Fitzroy Room, complete with cakes, pastries and refreshments. In the autumn, more than one hundred guests will attend a black-tie evening to celebrate the official launch of the Fabergé x Bradley’s Christmas Robin Egg Surprise Locket, complete with a festive dinner, entertainment and special surprises.

Kay Bradley adds,

“Castle Howard has been a wonderful support to my independent fine jewellery business in recent years, so it is a privilege to bring a splash of springtime yellow and green to its beautiful Courtyard Window. Many of the pieces presented over the next few weeks are exclusive to Castle Howard and have been created with the venue’s history and style in mind. With more events on the horizon too, this is a great example of local businesses working collaboratively to put the spotlight on our great region. It’s very in-keeping with the Yorkshire spirit!”

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Source: Bradley's Jewellers, York