Bradley’s Jewellers York Returns to Wedding Fairs with High-Profile Appearances and Showstopping Competition Prizes
16 Apr 2025
Independent and multi-award-winning jewellery business Bradley's Jewellers York has made a confident return to wedding fairs in 2025, participating in two key events throughout the month of March and hosting a consumer-facing competition to win a laboratory-grown diamond engagement ring.
The Bradley's Jewellers York team first appeared at The UK Wedding Event at York Racecourse on Sunday, March 9. Described as North Yorkshire's biggest and most popular wedding show, the event provided the perfect platform to showcase the retailer's wide selection of wedding rings, natural diamond engagement rings, pearl jewellery and laboratory-grown diamond jewellery.
Next, the team travelled to Newcastle's Utilita Arena on the weekend of March 22-23 for The Northern Wedding show, which welcomed more than 3,000 prospective buyers. For this special occasion, Bradley's Jewellers York created a dedicated and fully transactional pop-up store, complete with a pearl jewellery counter, a 'Something Blue' display with London blue topaz and aquamarine jewels, and a large selection of wedding rings by a range of British suppliers.
To enhance her business's presence at the event, Bradley's Jewellers York owner Kay Bradley worked with organisers to host a competition for all attendees to win an Eco Rocks Toi et Moi laboratory-grown diamond ring in platinum, worth £3,000. The winner, chosen randomly from more than 1,000 entries, was formally unveiled by Geordie television personality and wedding influencer, Vicky Pattison, who boasts more than 5.5 million followers on Instagram, on the final day of the event.
Kay Bradley comments,
"We haven't participated in large-scale wedding shows for a long time, but 2025 is the year I want to change all that and focus on our incredibly diverse bridal and wedding jewellery collections, which are the strongest they have ever been. I have always believed in taking a proactive approach to achieve our strategic objectives, and this includes working with third parties who can help us bolster brand awareness and meet new prospective clients.
"I am thrilled by the performance of both events, but especially The Northern Wedding Show, which gave us access to Vicky Pattinson – undoubtedly one of the UK's biggest wedding influencers right now. I gifted Vicky a pair of laboratory-grown diamond stud earrings worth £3,000 as a thank-you for announcing the competition winner. She wore them for the whole weekend, which was a wonderful boost!"
One factor in encouraging the retailer's return to wedding events is the rise in private appointments, which can now be booked via its website. Since introducing an online booking form earlier this year, Bradley's Jewellers York has seen a notable increase in bridal jewellery appointments as couples seek a more private and tailored experience that suits their needs.
The team will now be inviting the hundreds of couples it served at both wedding shows to the Bradley's Jewellers York showroom for one-on-one appointments, especially to select wedding bands, eternity rings and wedding day jewellery.
Bradley adds,
"Our successful presence at these shows would not have been possible without our suppliers, who responded with incredible speed and efficiency. I would like to thank Domino, Charles Green, Hockley Mint and Brown & Newirth, among others, for their support in evolving our wedding ring offering and ensuring we have the breadth and variety to present to discerning customers."
In June, Bradley's Jewellers York will launch new additions to its popular York Rose collection at a special event at York Minster Cathedral. The collection, which includes pendants, earrings, bangles, and engagement rings with a York Rose motif built into the side profile, has been a popular choice with local brides who want to celebrate their roots on one of the biggest days of their lives.
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Source: Bradley's Jewellers, York