NAJ News

Deakin & Francis Launches an Interactive Crest Finder and Custom Signet Ring Design Tools

09 Oct 2023

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Deakin & Francis is proud to launch its two new interactive website tools, the Crest Finder and Custom Signet Ring Creator.

Offering a new dimension to e-commerce shopping, these two new website tools allow for consumers to experience a seamless start-to-finish, personalised design journey within minutes from the ease of their devices.

CREST FINDER

With Deakin & Francis being renowned for its seal engraving services, the Crest Finder tool allows customers to search for their own or others, family name and explore a comprehensive crest library. Alongside each crest design, their historical meanings can be found. The chosen crest can then be added to a wide selection of products, from Signet Rings to Deakin and Francis Cufflinks for engraving.

CUSTOM SIGNET RING DESIGN TOOL

This new online experience is a cutting-edge technological innovation for luxury fine jewellery. Allowing Deakin and Francis consumers to create their very own custom Signet Rings online. Available in a Yellow, Rose and White (9ct and 18ct) Gold and Sterling Silver offering, the Custom Signet Ring Creator allows for the ring size, chosen metal and style to be created, whether a traditional crest, coat of arm, bespoke design or an uploaded contemporary motif.

Henry Deakin, Managing Director, shares,

“I’m delighted to introduce the Crest Finder and Custom Signet Ring Design tools and invite you to embark on a bespoke digital journey with us. These tools are a testament to preserving traditional manufacturing techniques whilst staying relevant within the ever-evolving technology age.” 

View Crest Finder

View Signet Ring Finder

Source: Deakin & Francis