Diamonds in Ice: Spectacular Giveaway Creates a Buzz in York
01 Mar 2022
A DAZZLING 6-foot diamond ring ice sculpture has been commissioned by luxury jewellery store Bradley’s Jewellers York for display during the city’s popular Ice Trail in March.
The intricate, frozen work of art, which features 57 facets and cuts of ice, is a giant replica of the store’s Eco Rocks lab grown diamond trilogy ring, designed exclusively by owner Kay Bradley.
Inside the 100kgs sculpture sits the real thing – an exquisite, £2,000 three-stone, lab-grown diamond ring that Bradley’s is giving away to one lucky prize draw winner once the ice has melted!
Kay said,
“The Ice Trail is such a popular winter attraction in York; we’ve loved getting involved and have commissioned some incredible sculptures over the past decade.
“After Covid cancelled the event last year, we wanted to come back even stronger by creating something truly spectacular, with a real wow-factor for customers and tourists.”
The tremendous sculpture, which has been handcrafted by London-based Icebox and will sit outside Kay’s fine jewellery store on Low Petergate, certainly won’t disappoint. To fit with this year’s ‘around the world’ theme, she drew inspiration from her sustainable brand of British crafted jewellery set with laboratory-grown diamonds, Eco Rocks by Kay Bradley.
Image: Kay Bradley with a previous ice sculpture
She explained,
“When considering the source of diamonds around the world, people think of the great mines in Africa, Russian & Canada, but we are going to take people on a different journey with our lab-grown diamonds and then draw the attention back to our beautiful homeland.
“Our sculpture celebrates the beauty of British-designed and crafted jewellery, and quite literally showcases the world’s most sustainably created diamonds from laboratories across the world, using technologies that are transforming the diamond industry. They have the same characteristics as mined diamonds, but are a more ethical and affordable luxury in this modern world.”
The bespoke, three-stone ring has been frozen inside the sculpture since before Christmas, in preparation for the Ice Trail on March 5 and 6. Designed by Kay and hand-crafted by leading jewellery manufacturer Domino Jewellery, it features an oval-cut diamond and two round brilliant-cut diamonds suspended in a platinum setting on a solid 18k yellow gold band.
Bradley’s, which was recently named Independent Fine Jewellery Retailer of the Year at the national Professional Jeweller Awards, has launched the competition on its website and instore, where entries can be placed.
View Eco Rocks
The winner will be drawn at random on March 10.
Kay added,
“There is a real buzz in the city about the upcoming Ice Trail; we are really excited to officially unveil our Eco Rocks sculpture and give away this exquisite ring that, just like the ice art, is a contemporary fusion of nature and technology.”
View Bradley's Jewellers
Source: Bradley's Jewellers