High-end jeweller Pugata boosts efficiency with Pursuit retail system

03 Dec 2020

High-end jewellery brand Pugata has switched to the Pursuit system to boost the efficiency of its retail business. 

Specialising in exclusive and bespoke rings, earrings, neckwear and wristwear, Pugata operates from sumptuously appointed premises and craft studios in Batley, Yorkshire. It also sells online.

Established in the 1980s, it was founded by a like-minded team whose members describe themselves as unashamed lovers of luxury.

Discussions with jewellery retail technology market leader Pursuit began after the first lockdown. With operating functions configured to suit Pugata’s requirements, the fully integrated system went live last month.

As well as back-office management functions and customer, sales and stock records, the system incorporates repairs and component ordering and delivery management modules.

Pursuit’s Lifestyle point-of-sale technology runs on a laptop, which ideally suits the retailer’s lounge style customer presentation environment.

Zak Patel, Chief Executive, Pugata Jewellery, states,

“A major part of our business is bespoke jewellery so, naturally, the service we give our customers is intensely personal. Our aim was to change to a system that would satisfy our requirements with compromises – and would deliver a superior level of all-round efficiency.

“In looking to replace our previous provider, we placed particular emphasis on a solid gold guarantee of responsive technical support – we were seeking a firm that would act like a partner as opposed to a disinterested supplier.

We knew Pursuit has a good reputation. All I can say is, they’ve lived up to it. They have a can-do attitude – and in responding to our needs have been attentive and constructive. Like Pugata, they are committed to delivering service of the highest quality.

During the relatively short time since, the software has been tailored to accommodate precisely what we wanted –and the system’s gone live, with all data smoothly transferred and our team trained. The speed has been impressive – especially when you consider we’ve completely changed the platform on which we run the business.

Mike Burns, Managing Director, Pursuit Software comments,

“To be chosen by such a sophisticated fine jewellery business is extremely gratifying. With Pugata’s emphasis on bespoke, the art and craft of jewellery is very much front and centre.

“Their requirements are exacting, and I am pleased to be able to say that we have not only met them, we have tailored a system with built-in future adaptability in a relatively short space of time.”

Find out more about Pugata

Find out more about Pursuit

Source: Pursuit