Industry Veteran Judith Lockwood Joins ValuCert™ as Platform Reports Significant Growth and Insurance Success

25 Jun 2026

Respected industry leader joins innovative technology platform as early results demonstrate substantial opportunities for jewellery and watch retailers

ValuCert™, the rapidly growing digital asset management and SmartReport™ platform for the jewellery and watch industry, has announced the appointment of highly respected industry figure Judith Lockwood as Strategic Industry Advisor.

Lockwood joins founder Christopher Stoner and Strategic Partnerships Lead Sarah Stoner as the business continues to expand its mission of helping jewellery and watch retailers strengthen customer relationships, improve asset documentation, increase insurance uptake, and unlock new recurring revenue opportunities.

Widely regarded as one of the most influential and well-connected professionals in the UK jewellery sector, Judith Lockwood brings more than three decades of experience across luxury jewellery and watches, diamonds, branding, manufacturing, distribution and retail development. Best known today as founder of Mesmeric Distribution (TI SENTO), her position as Supplier Director at The Company of Master Jewellers and voluntary roles as Vice Chair of The Goldsmiths’ Craft & Design Council and Guardian at The Birmingham Assay Office. 

Her appointment represents a significant endorsement of the ValuCert™ vision and the growing movement towards modernising the documentation, management and protection of valuable jewellery and watch assets.

Founded by second-generation jeweller, bespoke specialist and entrepreneur Christopher Stoner, ValuCert™ was developed in response to the perceived long-standing challenge facing the industry.

Whilst jewellery retailers invest significant time and resources acquiring customers, valuable customer relationships often become disconnected shortly after a sale is completed. Opportunities related to insurance, servicing, repairs, valuations, remodelling, upgrades, replacement purchases, and future sales can be frequently lost due to a lack of ongoing connection among the customer, the asset, and the originating retailer. ValuCert™ aims to address this challenge through its proprietary SmartReport™ technology and customer-facing ValuVault™ platform.

Every item recorded through the platform receives a SmartReport™, a professional digital asset record that combines proof of ownership, detailed specifications, photography, provenance, and supporting documentation. SmartReport™ records are designed to complement the work of qualified valuation professionals. These records are securely stored within the customer’s ValuVault™, creating a permanent digital connection between the asset, the customer and the retailer, transforming what has traditionally been a one-off transaction into an ongoing customer relationship centred around the management, protection and future servicing of valuable assets. 

Judith Lockwood commented,

“Throughout my entire industry career, it’s always been important to me to bring something new and relevant to retailers. When Chris called, I was intrigued.  

“What I immediately understood about ValuCert™ was that it addresses so many current, multi-industry challenges simultaneously. It gives immediate client re-engagement and relationship building, operates alongside their existing retailer systems, it tidies up retailer documentation standards, creates entirely new opportunities for recurring revenue and is simple and easy to use.

“For many years, the industry has talked about customer retention, returning footfall and lifetime customer value. ValuCert™ provides a practical, scalable and commercially compelling way of achieving both.”

Christopher Stoner said,

“ValuCert™ was born out of frustration. For years, I watched retailers sell high-value jewellery and watches, only to lose visibility of those assets almost immediately afterwards. In today’s digital world, that simply doesn’t make sense.

“Judith understands the challenges and opportunities facing our industry better than almost anyone. Her experience, insight and network will be invaluable as we continue to grow.

“Every valuable asset creates future opportunities, whether that’s insurance, servicing, repairs, valuations, remodelling, upgrades, replacement purchases, probate work or resale. Yet much of that opportunity is currently lost across the industry.”

As adoption of the platform continues to accelerate, ValuCert™ is attracting growing interest from jewellery retailers, watch specialists, valuation professionals, insurers and strategic partners seeking to modernise the way valuable assets are documented, protected and managed.

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Source: ValuCert