It’s here! The Created in the UK scheme is now free for NAJ Members to join

06 Jan 2022

Created in the UK is an affordable scheme to shout about your jewellery being made in the UK. As a member of the scheme, jewellery, silverware and related products you create in the UK can be marked and promoted as such.

Now, the NAJ has removed the initial fee for NAJ Members to join the scheme, incentivising more manufacturers and makers particularly to give customers greater confidence in product provenance.

Download Application Pack

Scott Williams, Head of Membership said,

“We want to make the scheme more accessible for more members. By removing the joining fee we feel that it now becomes a much more viable option for makers particularly, as we’re seeing a rise in applications from this category.

“We’re very proud to represent the entire jewellery sector and boast some of the largest and oldest jewellery manufacturers and retailers in the country. This scheme aims to celebrate those who have a proud past and exciting future in British jewellery, through an appropriate audited process.”

How it works

Similar to Fairtrade Foundation’s mark for Fairtrade Gold, the NAJ license jewellery makers and manufacturers, who can then:

• Request the mark on qualifying products only
• Provide written proof of compliance
• Check with the NAJ if in any doubt as to whether a specific product qualifies and accept the decision of the NAJ (as the interpreters of the ‘spirit’ as well as the letter of the rules) as final
• Sign up to the Created in the UK Code of Conduct and follow the NAJ's guiding principles
• Agree to be audited to ensure compliance with the criteria
• Accept sanctions if in contravention, including potentially public removal from the scheme. Any self-certification scheme needs to be operated on a zero-tolerance basis if it is to retain credibility.

How to join

To join the scheme the Association requires you to complete an application form and return it to the Created in the UK team (created@naj.co.uk). The Compliance Officer will then review the application and feedback to you accordingly.

Step by Step

1. Enter your details to download an application form, licencing contract and guiding principles
2. Review the licencing contract and guiding principles, completing the application form to the membership team (created@naj.co.uk)
3. The Compliance Officer will then review your application and feedback the result.

On successful application, you will be issued with appropriate point of sale materials, a logo usage guide and your Find a Jeweller profile updated accordingly. Audit information will also be shared in due course.

Download Application Pack

To review qualifying products, understand levy fees and explore more information, visit the Frequently Asked Questions on the joining page now.

More information

Source: National Association of Jewellers