Jacobs the Jewellers Join Created in the UK

12 Sep 2023

Award-winning Reading jeweller, Jacobs the Jewellers, is the most recent scheme member of the Created in the UK initiative. The NAJ sat down with Adam Jacobs to discuss why they have joined Created in the UK.

1. Tell us about your business.

Now in its third generation and deeply rooted in the local community, Jacobs the Jewellers in Reading is known locally for great jewellery and service. As a family company, we've been serving the needs of our customers for 75 years. We specialise in diamond, precious and coloured gemstone jewellery. We're the only jewellers in Reading to have an onsite workshop and goldsmith, as well as a full-time in-house skilled jewellery designer.

2. Why did you sign up for the Created in the UK scheme?

Our bespoke design practice is growing, and we read about the scheme in The Jeweller magazine. Given all our bespoke work over the last few years has been made in-house or with our network of trusted UK partners, it seemed obvious to look into it - anything with independent arms-length certification is a good thing. We hoped to qualify, as anything that is a point of difference and interesting helps us in our retail service offering. We were delighted to find not only was it feasible and accessible, but it was less expensive than anticipated. As an NAJ member, registration is free, and once set up, a cost of £1 per stamp is negligible compared to the products we're bespoke making. The kudos and interest the scheme offers the public is pretty much the definition of a 'no brainer'.

3. What benefits do you think it provides your customers?

It's a measure of reassurance and confidence in Jacobs that our business invests in UK skills. 

4. How will you promote the scheme to your customers?

We'll have the logo in our window displays and the certificate of registration on our wall, alongside our JET training certificates. I'm sure we'll post regularly on social media too. 

5. What are your plans for Created in the UK over the next 12 months?

All our bespoke products will be stamped at the assay offices we use. We also plan to suggest to our suppliers, where suitable, that their products get the accreditation so that hopefully more of our product ranges can be 'Created in the UK'. 

6. Why are you an NAJ member?

It's important to support an industry voice and be part of shaping our sector - we fully embrace this. Coupled with the benefits of being able to inexpensively educate our team via JET, have a point of difference via CITUK, or be part of the JBN network with the collegiate and supportive peer group mentality, it becomes a compelling package. For our customers, they get the peace of mind to know we have professionalism, integrity and honesty as cornerstone values. 

View Jacobs the Jewellers

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Source: National Association of Jewellers