Just Diamonds offers Diamonds-Gems Selector Platform to retailers’ websites free of charge
28 Jul 2020

Diamonds and gems supplier Just Diamonds is inviting retail jewellers to incorporate its diamonds and gems selector platform free of charge to enable customers to order stones directly from retailers’ websites.
Just Diamonds supplies certified diamonds of a wide variety of specifications, from above one carat to melee, all at highly competitive prices, and will introduce natural coloured gemstones, lab-grown diamonds and mounts in the next few weeks. Just Diamonds is an NAJ member and a supplier to the CMJ and more recently to The Guild of Jewellery Designers.
Dinesh Parekh, director of Birmingham-based Just Diamonds, said,
“After a retailer has placed our diamond and gems platform for free onto their website, their customers will be able to identify and order a stone they want from the retailer site,”
“The customer puts in their order; the retailer can then verify the order with the customer, and can proceed to order the diamond with us. The platform makes the selection of diamonds incredibly simple for the customer, and the software is ‘white labelled’ to suit the requirements of the retailer.”
The customer sees no information about Just Diamonds when visiting the platform. By not charging a fee for this service, Just Diamonds has carved out a unique position as a supplier.
Most of the certified diamonds offered by Just Diamonds, have GIA reports. Some stones are certified by IGI or HRD, and the range includes some EGL-certified diamonds.
Find out more about Just Diamonds
Source: Just Diamonds