The NAJ Looks Ahead to The Jewellery Show 2025
20 Aug 2025
The National Association of Jewellers (NAJ) is pleased to announce that it is the official Trade Partner of The Jewellery Show, returning to Olympia, London, on August 31st.
The partnership reflects the Association's long-standing commitment to supporting its members and the UK jewellery trade, ensuring both suppliers and retailers enjoy a valuable experience at the country's largest dedicated jewellery event.
The UK's biggest jewellery trade event
As the largest jewellery-specific trade show in the UK calendar, The Jewellery Show continues to grow in scale and prominence. Retailers can expect to discover an ever-broader range of products, while exhibitors benefit from a larger audience of buyers. From retail solutions and services to unique jewellery collections, Olympia offers it all under one roof.
Exclusive exhibitor discounts for NAJ members
NAJ members who have held their membership for over a year are entitled to a 5% discount on stand space when exhibiting at The Jewellery Show. This benefit, available at the point of booking, further enhances the value of NAJ membership.
Connecting with the trade
The Jewellery Show also provides an important platform for the NAJ to be visible and accessible to its members. The team will be based at stand E85, available to support with membership, education, compliance and marketing queries, as well as promoting exhibiting members across NAJ's social channels.
Learning opportunities and inspiration
Visitors can also benefit from an extensive programme of expert-led masterclasses, retail talks and trend guides, making the event as much about professional development as it is about product sourcing.
Celebrating NAJ Award finalists
By the time the jewellery trade descends upon Olympia, we will have revealed this year's NAJ Awards finalists. Shortlisted businesses and individuals are encouraged to visit the NAJ stand to share their achievements. Tickets for the Awards ceremony can be booked at naj.co.uk/NAJ-Awards-2025.
Maximising membership benefits
Throughout the show, the NAJ team will be on hand to help members get the most from their membership. Visitors are also encouraged to learn more about the Association's work in representation, professional standards, education and training, and member benefits.
NAJ calls on industry to support the re-emergence of UK jewellery trade shows
The Jewellery Show's move to Olympia last year felt like recognition of the trade's history with the venue having served as the home of IJL for many years. But while a nod to the past, the Jewellery Show is very much in the present, and to ensure a healthy and vibrant UK jewellery industry, the whole trade needs to support such events.
With greater investment in domestic trade shows, from The Jewellery Show, Retail Jeweller Festival and recently announced CMJ Access event from 2026, it is crucial that the trade embraces the opportunities arising at home.
As a trade association, we see members attending long-standing international events, and understandably so. The NAJ has also started to facilitate international show visits for buyers and exhibitors, but this remains secondary to supporting UK shows and suppliers within the domestic market.
Visit us on stand E85 to discover how we can help your business.
Register for The Jewellery Show
Source: National Association of Jewellers