Prestons Becomes an Authorised Rolex Certified Pre-Owned Retailer

10 Aug 2023

Since its foundation in 1869, Prestons has earned its reputation as a trusted jeweller and watch retailer. The family-run business has been proud to partner with Rolex for many years, offering a comprehensive selection of timepieces, both new and pre-owned. Now, Prestons joins the select group of retailers to launch the Rolex Certified Pre-Owned programme in the UK.

Rolex watches are designed to last. A timepiece may be worn and cherished for years before going on to live a new life on a different wrist. However, when purchasing a pre-owned timepiece, there is always an element of trust. Rolex Certified Pre-Owned gives Prestons’ clients the assurance that any timepiece purchased through this programme is certified and guaranteed by Rolex.

Karl Massey, Prestons’ Managing Director, commented,

“As an Authorised Rolex retailer, we are delighted to offer the new Rolex Certified Pre-Owned programme through our stores and via our website at prestonsdiamonds.co.uk. Our buying team, headed by Chris Haynes, have been carefully selecting Rolex watches from our customers who have looked to sell or part exchange their watch at Prestons. Now we are ready to offer this collection with all the benefits you would expect and complete assurance as to provenance and condition.”

These watches benefit from the quality criteria inherent to all Rolex products and from the full know-how and professionalism of the brand’s worldwide network of experts. Not only does this provide peace of mind for the new watch owner, but any client looking to sell their Rolex watch to Prestons can be certain that they will leave their treasured timepiece in good hands.

Rolex Certified Pre-Owned watches are presented in a Rolex pouch, accompanied by a card bearing a two-year international guarantee from the date of purchase and, where available, their original box and papers. As a final touch, a cream Rolex seal is attached to the timepiece as a symbol of authenticity.

The programme will initially roll out in Prestons’ showrooms in Guildford and Wilmslow. Prestons’ showrooms are designed to provide the best experience of Rolex Certified Pre-Owned watches. The collections exhibited are extensive, including some of Rolex’s most iconic timepieces. Specially trained by Rolex and guided by Prestons’ tradition of service, the showroom teams are always available to offer expert guidance to their clients.

Chris Haynes, Pre-Owned Watch Manager, added,

“For the first time, both new and existing clients of Prestons will be able to purchase a Rolex that is guaranteed 100% authentic by the brand. As part of the certification process, the watch is checked both internally and externally before being meticulously prepared. Our expert showroom teams are so excited to introduce this new programme to our clients and friends.”

This new programme is an unprecedented step forward in transparency and reliability for the pre-owned watch market. Prestons is proud to bring this to their clients. Over the 150 years of its history, Prestons has always placed the needs of its clients first and foremost.

By providing the confidence offered by the Rolex Certified Pre-Owned programme, Prestons hopes to strengthen the client relationships which have always been central to its success.

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Source: Prestons Diamonds