Pure London Announces Full Content Programme & Styling Session with TV Stylist Mark Heyes
11 Jul 2022
Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced its full content programme including a styling session with TV fashion stylist Mark Heyes who will take to the stage with stylist Lynne McKenna on Sunday at 1.30pm to deliver expert advice on catering for the core indie consumer; exploring tips, trends and building confidence when selling to your customers, with a focus on the 45+ woman.
Mark is one of the best-known faces on television talking fashion and style for over 20 years and a regular on TV. He has an incredible passion for shops and retail, but most importantly adores styling women in order to make them feel their absolute best. He’s also a firm fixture on the television at the racecourse, chatting all things fashion and lifestyle to the crowds, including Royal Ascot. From being at the Oscars, getting exclusive interviews with Beyonce, David Beckham, SJP and even styling Lady Gaga, he's always returned to what he loves most, styling the women of Great Britain.
Heyes says,
“As stylists, we’ve dedicated our lives to helping real women and their wellbeing through fashion. With the help of age-appropriate models, and outfits from the exhibitors, we’ll be sharing some of our top styling tips. The 45+ woman currently feels forgotten, yet they have money to spend, but want to spend it where they feel confident and appreciated. 71% of customers shopping at independent fashion retailers are female and aged 45+. And it’s the one-on-one approach to their customers that’s not only unique but keeps them coming back. Their ability to build a relationship and understand their customer, is an invaluable tool for this market. Fashion and styling goes a long way to building confidence, improving self-esteem, and giving women the armour to face the world head on. Especially when they’re facing new challenges like body shape changes, loss of confidence, and the menopause. It’s incredibly important to make everyone feel seen and heard.”
From Nicole Scherzinger to Emma Willis, Lynne has styled celebrities far and wide mixing and matching fabulous fashion outfits as she goes. As an award-winning Fashion Editor she has written and styled innovative, exciting and adventurous fashion shoots and features for Fabulous Magazine, You, The Mail and Woman & Home to name a few.
The duo have just launched My Instant Stylist, a new personalised shopping service in the palm of your hand, delivered straight to your door, available online, App Store and Google Play, which also includes fashion news, advice, tips and must-haves via Style Insider and 5 ways to wear helping women everywhere get the most out of fashion.
The content programme also includes regular daily catwalk shows, trend presentations by Pure London’s trend forecasting agency partner Promostyl, and keynote talks from Arizona Muse, Dana Thomas, Ed Burstell, and Alan O’Neill.
After Mark and Lynne on Sunday, discover How to Thrive in the Face of Overwhelm, a session with Roo Davies, Founder of The Mojo Coach designed to help you thrive and combat overwhelm whilst nurturing a positive mindset.
On Monday at 3pm Juan Pablo and Fernanda Chirinos from Inalpaca take to the stage for Sustainable by Nature. With sustainability at the top of consumers' agenda, every brand and company is looking for transparency and confidence to say that the materials they use are sustainable and ethically produced. But – how much do you know about the materials in the clothes you range?
Following the keynote ‘In Conversation With’ model and activist Arizona Muse and author Dana Thomas, a panel of experts tackle Vegan Fashion and its New Consumer Base: is Vegan just a Fad or is it here to stay? Rachel Kan, Founder of Circular Earth, Annick Ireland, Founder of Immaculate Vegan, Emily Gordon-Smith, Content Director at Stylus, and Marilyn Martinez, Project Manager at Ellen McArthur Foundation discuss how we move forward within an industry that feeds a culture of wasteful overconsumption and whether vegan fashion could be one of the solutions.
View Pure London Seminar Programme
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Source: Pure London