Rockin’ out at NAJ Live this September
15 Sep 2020
Popular industry speaker Kerry Gregory, founder of award-winning service provider Gemmology Rocks will open the September edition of NAJ Live next week, followed by Maiko Eaton-Kinjo from North American based supplier Green Rocks.
Kerry, who provides affordable, accessible and commercially relevant gemmology education and support will deliver a talk titled ‘Modern Moissanite’ – what to look for now at 10am on Thursday 24th September, after an initial welcome from Retail Ambassador Helen Dimmick.
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In this fast-paced overview, the Gemmology Rocks founder will share her in-depth practical experience of the material and the market, to let you know what you should be looking out for, and give you the information to decide if you need to make any changes in process, procedure or practice in your business.
Featuring on the Member Marketplace talk is Maiko Eaton-Kinjo from Green Rocks, a company with a rising profile in the UK, known best as a grower of lab-created diamonds as well as a site holder and supplier of naturals.
Maiko will comment on the changing landscape for diamond supply worldwide, as well as talk about how the organisation has seen demand for lab-grown rise drastically within the UK along with success stories of jewellers offering both natural and lab-grown diamonds alongside each other.
Rounding off the morning session will be Ben Massey, NAJ’s Marketing Director to talk about the importance of imagery when promoting your jewellery business, and highlighting some key channels (free and paid for) where such imagery should be applied and made consistent. Ben will also reference recent developments in the NAJ’s Find a Jeweller tool and provide some insight into the target market for the Association’s Christmas Campaign, announced last week.
NAJ Live (digital) attendees can then network with other attendees and hear more from the speakers in the ‘Skype style’ Bubbles that then start at midday, after one lucky attendee is announced as the winner of a bottle of champagne.
For more information on joining the Association, email membership@naj.co.uk or visit naj.co.uk/join.
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Source: The National Association of Jewellers