Sheffield Assay Office Appoints New Head of Commercial Operations

24 Nov 2025

Sheffield Assay Office is pleased to announce the appointment of Sara Hale as its new Head of Commercial Operations, effective 1 December 2025.

Sara joins the organisation with more than 20 years of commercial experience within the pharmaceutical industry, where she has held leadership roles and been responsible for developing commercial strategies. Her career has involved leading cross-functional teams, supporting service development and working closely with stakeholders across complex and highly regulated environments. She is recognised for her collaborative approach, strong governance awareness and ability to align commercial activity with organisational objectives.

In her new role, Sara will contribute to the strategic development of Sheffield Assay Office’s commercial operation, including hallmarking and analytical services. She will work with internal teams and external partners to enhance service delivery, identify opportunities for sustainable growth and support the organisation’s long-term commercial direction.

Ashley Carson, Assay Master of Sheffield commented,

“I am delighted that Sara has agreed to join us.  She has many transferable skills that will help to take us into new directions and drive the business forward.” 

Commenting on her appointment, Sara said,

“I feel privileged to be joining Sheffield Assay Office. It is an organisation with a longstanding reputation for quality and expertise, and I look forward to supporting the team as we continue to develop our services and strengthen our relationships across the trade.”

Sheffield Assay Office has welcomed Sara to the leadership team and is confident that her experience in strategic planning and commercial leadership will be a valuable asset to the organisation’s ongoing development.

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Source: Sheffield Assay Office