Sponsors Announced for 2026 NAJ Awards
07 Oct 2026
The National Association of Jewellers (NAJ) is delighted to announce the sponsors supporting the 2026 NAJ Awards, which will bring the jewellery community together to celebrate outstanding people, businesses and achievements from across the industry.
Curteis returns as headline sponsor for the fourth year in a row, continuing its long-standing support for the NAJ Awards and the individuals and businesses they recognise.
The headline sponsor is joined by a strong line-up of businesses and organisations from across the jewellery industry, each supporting one of the 15 award categories:
Celebrating excellence and achievement
- Collection of the Year, sponsored by Emrise
- Community Engagement of the Year, sponsored by UK Protection
- Digital Engagement of the Year, sponsored by Squash Media Group
- ESG Initiative of the Year, sponsored by SGS
- Store Design of the Year, sponsored by Visionary Displays
- Customer Champion of the Year, sponsored by Cooksongold
- Designer of the Year, sponsored by National Business Register
- Rising Star of the Year, sponsored by CMJ
- Unsung Hero of the Year, sponsored by JQV Gemstones
- Workshop Professional of the Year, sponsored by At The Bench
- Bespoke Retailer of the Year, sponsored by Bespoke Quarter
- Jewellery Retailer of the Year, sponsored by TI SENTO
- Product Supplier of the Year, sponsored by Jewellery Show
- Service Supplier of the Year, sponsored by Retail Jeweller
- Team of the Year, sponsored by TH March
Guests will also be welcomed to the evening with a drinks reception and showcase sponsored by AG Group, comprising Allied Gold, Brown & Newirth and AuOS.
The reception showcase will spotlight the next generation of jewellery talent, displaying work created by students from Birmingham City University’s School of Jewellery and the Aston University Goldsmiths Institute.
The British Allied Trades Federation continue its support of the event as our supporting partner.
NAJ Chief Executive Ben Massey said,
“It's hugely encouraging to see such strong support from across the jewellery industry for the NAJ Awards, which remain the flagship event in the National Association of Jewellers' calendar.
"This year's awards are supported by more businesses than ever, reflecting both the continued growth of the programme and the increasing engagement of our membership community. As the UK jewellery industry's leading trade association, representing more than 1,700 member businesses, we're proud to see so many organisations choosing to be part of recognising excellence across the sector.
"The breadth and calibre of sponsor support adds further prestige to an event that continues to develop and evolve, and we're looking forward to bringing together finalists, sponsors, members and guests for a fantastic celebration of achievement from across the jewellery community."
The 2026 NAJ Awards will bring together individuals and organisations from across the jewellery sector and NAJ membership for an evening of celebration, recognising excellence across retail, supply, design, customer service, community engagement and professional achievement.
View NAJ Awards 2026
Source: National Association of Jewellers