The Jeweller Summer '22: Member Profile - Welcoming Giovanni Raspini
06 Jul 2022
We’re very happy to announce the Association has a new member on board – Italian jewellery designer brand Giovanni Raspini. Here, Snr Raspini tells us what we need to know.
The Story
Giovanni Raspini’s history tells the tale of an architect with a passion for design and fashion who, with his own entrepreneurial spirit, transformed an ordinary silversmith’s workshop, founded in 1972, into what is today a modern and competitive brand with retail outlets across Italy and Europe. From the outset, the key elements of meticulous attention to detail in each stage of the manufacturing process and a recognisable, ever-changing style made the brand the success it is today.
It’s been half a century of business experience studded with achievements and new perspectives, with the same inexhaustible desire to find beauty in everything.
Design Ethos
Giovanni Raspini’s products are handmade with great care and created one by one; from the initial sketches to the final creations, all pieces use the lost wax cast technique. All the stages are realised at the head office in the heart of Tuscany and the designs reflect a continuous collaboration between idea and material. A clear, signature sense of style journeys across its jewellery, charms and homeware collections. There’s a constant dialogue between the desire to create pieces using the best traditional silversmith skills and new modern aspects.
Left to Right: Moon Crocodile Bangle and Posidonia Bracelet by Giovanni Raspini
The jewellery combines natural concepts and clean lines, exploring figurative worlds and textures with grace and style. Every item is sterling silver, with gold-plated silver and coloured gemstones making the occasional appearance. Seen across its pieces but especially in the signature Animalier collection, there is a strong naturalistic influence in its designs.
Charms represent a key aspect of the brand: entirely handmade, playful, collectible silver pieces. Making perfect gifts, they showcase an infinite attention to detail and embody a world of beautiful fantasies from childhood and into sports to food, cities and animals.
Importance of the UK Market
It’s been clear to Giovanni Raspini that the UK’s jewellery industry and connectivity can garner new partnerships. This will help the house grow while staying true to its core values and supporting its respective partners.
Giovanni Raspini has always considered the UK an essential and strategic market; the English consumer has shown a significant passion for everything made in Italy, evidenced by other Italian brands performing very well in the international markets.
Through the right customer orientation, a structured marketing mix and an accurate distribution strategy, Giovanni Raspini can expand in the UK market and position the brand as successfully as in the Italian market. Beyond its flagships in Milan, Rome, Florence, Naples, Venice and Monte Carlo, Giovanni Raspini’s first flagship store abroad is a 60-sqm space in Mayfair’s South Molton Street – a pedestrian street close to Oxford Street and Bond Street.
Giovanni Raspini and the NAJ
Giovanni Raspini would like to increase brand awareness by sharing with the UK jewellery-buying public its core values and showcasing its handmade creations through its B2B retail network and flagship store.
In this spirit, Giovanni Raspini joined the NAJ and pledged to uphold and respect the integrity of the code of conduct. This emphasises the company’s focus and commitment to the jewellery industry while increasing its public profile in the United Kingdom.
Being part of the NAJ, Giovanni Raspini aims to make notable strides in the jewellery community and is excited to see new potential partners and end clients.
View Giovanni Raspini Jewellery
Source: The Jeweller