The Jeweller Summer '22: Pure Jewel at PURE London

17 Jul 2022

PURE London (17th to 19th July, 2022) provides a platform for womenswear, accessories and designers to meet with key buyers. New this year is Pure Jewel, which will focus on contemporary and sustainable designers.

The newly launched Pure Jewel is an exclusive area in the heart of the PURE London show which will showcase a curation of fine and precious jewellery, silver jewellery and branded jewellery from across the world, with a focus on contemporary, ethical and sustainable designers.

Gloria Sandrucci, event director of Pure London, explains,

“The pandemic has taught us that consumers want to purchase better and also more ethical pieces. And there is also a synergy between jewellery and fashion, so Pure Jewel will showcase a mix of fine jewellery and higher-end fashion jewellery.”

In partnership with key industry associations, such as the NAJ, Pure Jewel features its own curated space of up-and-coming and established designers, such as Georgia Wang, CarterGore, MG Diamonds, Kitty Joyas, Love Memories, Oska Murano, Silver Kings and others.

As PURE London’s exclusive official trend agency partner, Paris-based Promostyl will deliver three trend presentations on the catwalk across the three-day show. Artistic director Sebastien Renault and assistant creative director Malaika Ewande will delve into the trends and consumer behaviours for spring/summer 23 as well as ethical and committed fashion.

While not specifically discussing jewellery, the broader aspects of fashion and accessories covered will certainly have style implications across the jewellery industry.

For instance, Trends talks about understanding the aspirations of materials, colours, shapes, accessories and patterns, through an analysis of new consumer behaviours. Ethical outlines commitment long associated with the environment (producing less and better), and how today this commitment is taking a new turn beyond the simple framework of ecology by integrating social and inclusive values.

View PURE LONDON

Oska Murano

These ultra-luxurious make-up brushes combine the beauty functionality of a professional head with jewellery-like richness made by artisans using noble materials. Designed in Broadway (UK) and handmade in Venice in limited numbers of up to 99 per style/colour, the brushes are protected by trademarks, design registrations and patents. The professional head has hypoallergenic synthetic fibres, and the ferrule is gold- or silver-plated. Handles can be Murano glass, enamel, precious metals and some have Swarovski crystals. Customers can upgrade the brushes to masterpiece status with an 18ct or 24ct gold ferrule and handle, maybe set with diamonds, precious and gemstones.

View Oska Murano 

Amertousi

 

Muguet Amertousi and Toktam Amertousi founded this UK-based jewellery brand. Every piece of their jewellery has meaning, personality and history behind it. Muguet is an architect and goldsmith, and she takes inspiration from architectural art for her wearable pieces of jewellery. Her sterling silver jewellery is made of 100 per cent recycled 925 sterling silver and the gold jewellery from 100 per cent recycled 18ct gold. Toktam completed her master’s degree in fashion business management to extend her design career. A multifaceted artist, she’s a women’s accessories designer and 3D animator and has been in the London fashion business for over a decade.

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Georgia Wang

Since she established her brand in 2019, Georgia has broken borders of age, gender and stereotype, with a wide, diverse range that reflects the diversity of her customer base. With craftsmanship at the core, she makes most pieces in sterling silver, with gemstones and pearls playing key accent roles.

View Georgia Wang

MG Diamonds

MG Diamonds was established in 2003 as diamond wholesalers to the UK trade. The later business grew rapidly and today supplies over 300 retail jewellers across the country. In 2010, seeing strong demand and a gap in the market, it launched a new venture, offering pre-owned jewellery. “As diamonds and gold are being recycled all the time, once you polish and clean it, the jewellery will look as good as new, and the consumer will have a great deal.” MG Diamonds also carries a large range of jewellery, including tennis bracelets and necklaces, diamond studs and eternity rings, which MG manufactures, so sells at competitive prices.

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Kitty Joyas

Founded in Barcelona, Kitty Joyas is a London-based artisanal jewellery brand that champions a slow, personal design approach. Reimagining jewellery for the everyday, the brand offers a modern collection of classics with a playful twist. Designed and handcrafted in its South Bank studio, all Kitty Joyas pieces combine recycled metals with traditional artisan techniques, creating responsibly produced collections that have a distinctive perfectly imperfect aesthetic.

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Rancangelo

Established in Vicenza, Italy, in 1960, by Angelo Antonio Rancan, this RJC-certified fine jewellery business is now run by Angelo’s sons, Dario and Pietro. The company currently sells two lines of handcrafted jewellery using a variety of materials.

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CarterGore

Founded in 2016 by Gary and Cathy, CarterGore was/still is a passion project, born out of a lifelong love for jewellery and the story we attach to pieces that mean the most to us. Based in the north-west of England, their jewellery is hand drawn and handmade in solid silver and gold. Cut with a state-of-the-art laser, the pieces range from a large pendant necklace to a tiny charm, each finished and polished by hand… with meaning behind every piece.

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Source: The Jeweller