The Jewellery Cut Live in association with Fuli Gemstones confirms dates for 2021 show
20 Jul 2021

After putting a pause on live events during the pandemic, the popular London jewellery show will return with a new cohort of independent designers.
The Jewellery Cut Live in association with Fuli Gemstones has released the dates for its first physical event since the pandemic, confirming a return to the Royal Institution on October 15th & 16th, 2021.
Returning for its fifth season, the bi-annual two-day boutique jewellery show will take over historic London venue The Royal Institution on Mayfair’s Albermarle Street. Visitors – a mix of shoppers, store buyers, press and jewellery enthusiasts – will be invited to browse and buy fine jewellery from an exciting cohort of contemporary designers.
Designers confirmed to exhibit at The Jewellery Cut Live in association with Fuli Gemstones include: Alison Macleod, Baroque Rocks, Clio Saskia, Deborah Blyth, Dementiev Fine Jewellery, Drutis, Hestia, India Mahon, Kassandra Lauren Gordon, Libby Rak, Noor Shamma, Marie Mas, Pearly Hawker, Reframed Jewelry, Ruby Taglight and The Rock Hound. More exciting names will be announced soon. Visitors to the show will be able to meet the designers, browse their jewellery, plan commissions and buy pieces at the event.
The popular lecture series that accompanies the show will also return, with a full schedule of talks to be released in due course. These talks will be held within the Royal Institution’s dedicated theatre, which is the venue of choice for many high-profile events, including the The Royal Institution Christmas Lectures filmed for the BBC each year.
The Jewellery Cut co-founder Rachael Taylor said,
“We are beyond thrilled to be planning our next show, after having to put our live events on hold since the last The Jewellery Cut Live in February 2020. We have a brilliant line up of jewellers for the 2021 show. Some will be familiar to our regular visitors, while others are new names to discover – something that has always been a cornerstone of our events. Demand for fine jewellery – particularly in the designer-maker category – has been strong throughout the pandemic, driven by online sales, and as a result we expect to see a strong visitor turnout in October thanks to a pent-up desire to see jewels in real life once again.”
L-R: Clio Saskia , Alison Macleod; Deborah Blyth
For the first time, the London jewellery show has a headline sponsor in Fuli Gemstones, a mining company that holds the mining licence to a remarkable peridot mine, set in the foothills of the Changbai Mountains in China. Fuli Gemstones will have a prominent presence at the show and will host a peridot talk led by two jewellery doyennes (to be confirmed in the coming weeks). It will also showcase its grass-green peridot and jewellery from recent designer collaborations, including collections by Annoushka, Zeemou Zeng and Liv Luttrell.
Fuli Gemstones chief marketing officer Pia Tonna said,
“After a stop-start year, we at Fuli Gemstones are excited at the prospect that The Jewellery Cut Live will be back this autumn. Personally, I can imagine all the designers participating this year will be full of hope at the prospect of meeting old and new clients in a luxury atmosphere once more. We can’t wait to see the show come to fruition; it will be wonderful to finally see the creations of designers up close, rather than through a Zoom call.”
General entry to the show is free if tickets are booked in advance through Eventbrite, otherwise they are £10 on the door. Guests can also upgrade to a VIP ticket, which includes a glass of wine and goody bag (from £15) or a AAA Pass (from £100), which will give guests all the benefits of the VIP ticket as well as complimentary tea and coffee both days as well as access to the otherwise invite-only VIP party and unlimited entry to the event’s series of popular talks. All lecture tickets are charged separately (from £10).
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Source: The Jewellery Cut