NAJ News

Wongs Jewellers and Atelier River Island unveil Exclusive Liverpool Collaboration — A First of Its Kind for the Fashion Brand

10 Nov 2025

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The iconic city centre Wongs Jewellers and Atelier River Island — have joined forces in a first-of-its-kind collaboration that bridges the worlds of fine jewellery and high fashion.

The partnership sees Wongs bring its signature ‘Welded by Wongs’ experience to the stylish Atelier River Island pop-up on College Lane, offering customers the chance to create bespoke welded bracelets as a modern symbol of connection and self-expression.

In another luxury touch, Atelier River Island will be offering complimentary bag engraving during the event, giving shoppers the opportunity to personalise their purchases and make the experience truly their own.

The collaboration was officially unveiled at an exclusive press and VIP night, where invited guests enjoyed an evening celebrating craftsmanship, creativity, and connection. The partnership marks a bold new step for River Island — the first time the brand has collaborated with an independent jeweller — and highlights Liverpool’s growing reputation as a hub of style innovation.

Cynthia Cartwright, Commercial Director at Wongs Jewellers, said,

“We love bringing a little Wongs magic into new spaces and this partnership with River Island Atelier has been such a natural fit. It’s exciting to see two brands with shared values come together — both rooted in creativity, quality, and connection. It’s been a joy to see the energy it’s created already.”

The activation runs throughout the weekend, with shoppers able to experience both Welded by Wongs and Atelier’s luxury bag engraving in-store — an elevated retail experience that blends fashion, fine jewellery, and personal storytelling in one place.

View Wongs Jewellers

Source: Wongs Jewellers