Wongs Jewellers Launches Welded by Wongs
13 May 2025
Wongs Jewellers, a name synonymous with craftsmanship and innovation, is proud to unveil ‘Welded by Wongs’ – a stylish new range of permanent jewellery designed to be effortlessly beautiful and endlessly personal.
This exciting new collection includes custom-fit bracelets, anklets, and belly chains that are welded directly onto the wearer, creating a seamless and lasting symbol of connection, memory, and style. Whether it’s a moment shared between best friends, a self-love statement, or a subtle touch of sparkle, Welded by Wongs brings permanent jewellery to the heart of Liverpool with a luxury twist.
The launch was celebrated in true Wongs fashion with an exclusive Influencer Day, bringing together some of the city’s most fashion-forward voices for a first look – and first link – of the new collection. The atmosphere buzzed with excitement as guests including gold Olympian Beth Tweddle amongst others experienced the unique, spark-welding process in- store and shared their custom pieces across social media.
Adding even more sparkle to the event, Wongs partnered with local radio personality Leanne Campbell to kick off a special giveaway campaign, inviting the public to win their own Welded by Wongs experience. The competition is set to run across web and social platforms, ensuring the city’s buzz around this launch keeps growing.
‘’The branding of Welded by Wongs is as bold and modern as the pieces themselves – sleek, minimal, and unmissably cool, with design elements that reflect the permanence and personal nature of each jewellery piece. Every touchpoint, from the signature welding spark logo to the bold in store display, has been crafted to elevate the customer journey’’ says Marketing executive, Katie Hughes.
“We wanted to create something that felt timeless but totally now,” said Cynthia Cartwright, Commercial Director at Wongs Jewellers. “Welded by Wongs is about celebrating individuality, stories, and style – pieces that stay with you, wherever life takes you”.
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Source: Wongs Jewellers