Created in the UK

final Weston Beamor CitUKImage courtesy of Weston Beamor 

Created in the UK is a scheme launched by the NAJ which allows jewellery, silverware and related products such as mixed metals created in the UK to be marked and promoted as such.

The optional additional mark can be struck alongside the hallmark on to products that were made in the UK in accordance with the Trade Descriptions Act (1968) Section 36:

goods shall be deemed to have been manufactured or produced in the country in which they last underwent a treatment or process resulting in a substantial change.

Trade Descriptions Act (1968) Section 36

The term ‘substantial change’ is not defined in the Act, although an Order made under it explicitly states that the process of silver-plating stainless-steel cutlery does not constitute a substantial change. Generally, therefore, the meaning of this phrase is left to the manufacturer to determine but legally it would ultimately be for a court to decide, taking account of “the man on the Clapham Omnibus’” perception of circumstances surrounding individual cases. 

Application Form

 View License Contract   

View Logo Usage Guide

Guiding Principles

The Mark

Product marking

Three special versions of the logo exist – for those times when placing the logo on a product involves no colour and reproduction at small sizes.

The mark can be struck on precious metal items by any of the four UK Assay Offices as an additional mark to go alongside the hallmark. Initial sets of commonly used punches will be held by the Assay Offices in order to kickstart the scheme, but the mark may also be applied via laser.  

Marks for cituk

Ask your expert!

Don't know which mark to use? Your marking and stamping expert is best placed to choose. They will be aware of the limitations of resolving fine detail and maintaining legibility at small sizes. Broach the subject and listen to their wisdom.

How much does it cost?

The scheme will launch September 2019 at an introductory of £195 for NAJ Members, and £395 for non-members, with no requirement to renew until January 2021.

The Logo (point of sale)

The Created in the UK logo has been designed to be as simple as possible, in order to work across many delivery mechanisms without complicated instructions, the NAJ and licensees can use relevant artwork on appropriate products, packaging, websites, exhibition stands, etc.

Licensees can buy products sold by NAJ such as badges, tags, POS tent cards, posters, etc. via the NAJ website, and pass these out for use by retailers – we encourage every retailer to ask for promotional materials from their supplier.

cituk pos

How it works 

Similar to Fairtrade Foundation’s mark for Fairtrade Gold, the NAJ will license jewellery makers and manufacturers, who will pay an annual fee to the NAJ for this and would undertake to:

  • Request the mark on qualifying products only
  • Provide written proof of compliance
  • Check with the NAJ if in any doubt as to whether a specific product qualifies and accept the decision of the NAJ (as the interpreters of the ‘spirit’ as well as the letter of the rules) as final
  • Sign up to the Created in the UK Code of Conduct and follow the NAJ's guiding principles
  • Agree to be audited to ensure compliance with the criteria
  • Accept sanctions if in contravention, including potentially public removal from the scheme. Any self-certification scheme needs to be operated on a zero-tolerance basis if it is to retain credibility. 


 If you would like to be one of the first to sign up for use of the Created in the UK mark, fill out our form of interest, and a member of the team will be in contact with you.

Register interest