Created in the UK

final Weston Beamor CitUKImage courtesy of Weston Beamor 

What is Created in the UK?

The NAJ recognises there is a growing market for premium priced product made in the UK . In a recent survey carried out by the “Make it British” campaign around 93% of those surveyed said they would be willing to pay more for a product made in Britain compared to buying a similar product made outside the UK.

This is more than double that of the survey findings five years ago when 43% said they would pay more for a British-made product. The research also revealed that knowing that a retailer is selling goods made in the UK is still one of the main things that can give shoppers confidence. However, customers noted that a big challenge is where to find products that are made in Britain.

In order to offer an affordable simple scheme to shout about your products made in the UK the NAJ have developed “Created in the UK” for jewellery, silverware and related products created in the UK to be marked and promoted as such. An optional additional mark can be applied to qualifying products. The scheme is open to makers and retailers and can be very beneficial to sales, differentiating products and giving customers confidence in their provenance.

Application Form

 View License Contract   

View Logo Usage Guide

Guiding Principles

The Mark

Product marking

Three special versions of the logo exist – for those times when placing the logo on a product involves no colour and reproduction at small sizes.

The mark can be struck on precious metal items by any of the four UK Assay Offices as an additional mark to go alongside the hallmark. Initial sets of commonly used punches will be held by the Assay Offices in order to kickstart the scheme, but the mark may also be applied via laser.  

Marks for cituk

Ask your expert!

Don't know which mark to use? Your marking and stamping expert is best placed to choose. They will be aware of the limitations of resolving fine detail and maintaining legibility at small sizes. Broach the subject and listen to their wisdom.

How much does it cost?

The scheme will launch September 2019 at an introductory of £195 for NAJ Members, and £395 for non-members, with no requirement to renew until January 2021.

The Logo (point of sale)

The Created in the UK logo has been designed to be as simple as possible, in order to work across many delivery mechanisms without complicated instructions, the NAJ and licensees can use relevant artwork on appropriate products, packaging, websites, exhibition stands, etc.

Licensees can buy products sold by NAJ such as badges, tags, POS tent cards, posters, etc. via the NAJ website, and pass these out for use by retailers – we encourage every retailer to ask for promotional materials from their supplier.

cituk pos

How it works 

Similar to Fairtrade Foundation’s mark for Fairtrade Gold, the NAJ will license jewellery makers and manufacturers, who will pay an annual fee to the NAJ for this and would undertake to:

  • Request the mark on qualifying products only
  • Provide written proof of compliance
  • Check with the NAJ if in any doubt as to whether a specific product qualifies and accept the decision of the NAJ (as the interpreters of the ‘spirit’ as well as the letter of the rules) as final
  • Sign up to the Created in the UK Code of Conduct and follow the NAJ's guiding principles
  • Agree to be audited to ensure compliance with the criteria
  • Accept sanctions if in contravention, including potentially public removal from the scheme. Any self-certification scheme needs to be operated on a zero-tolerance basis if it is to retain credibility. 


We know your time is valuable so it is important that before you complete the application for Created in the UK you are confident that the products you intend have certified as Created in the UK will qualify for the scheme.

Please read the information below and tick “confirm” to continue your application. You are also recommended to ensure you are happy with the terms of the Licensee Contract.

In order to qualify products must comply with the Trade Descriptions Act (1968) Section 36 which states:

Goods shall be deemed to have been manufactured or produced in the country in which they last underwent a treatment or process resulting in a substantial change.

Trade Descriptions Act (1968) Section 36

The term ‘substantial change’ is not defined in the Act, although an Order made under it explicitly states that the process of silver-plating stainless-steel cutlery does not constitute a substantial change. Generally, therefore, the meaning of this phrase is left to the manufacturer to determine. Legally it would ultimately be for a court to decide, taking into account “the man on the Clapham Omnibus’” concept, ie how a reasonable, intelligent person would interpret the situation.

Qualifying Products

As stated above, the qualifying phrase written into the law is “goods shall be deemed to have been manufactured or produced in the country in which they last underwent a treatment or process resulting in a substantial change.” These three conditions are all essential. Consider each of your product groups to be sure they comply.

Not Eligible

The following examples illustrate situations where items are NOT eligible to be described as Created in the UK.

  • Items designed in the UK but manufactured elsewhere
  • Finished items from outside the UK which are then plated – as per the legal example above
  • Adding a branded dog-tag to a finished item made outside the UK
  • Adding a length of loose chain and clasp to a pendant
  • Items designed in the UK, cast outside the UK, cleaned up outside the UK, polished (or different finish applied) in the UK?
  • Item designed in the UK, cast outside the UK, cleaned up in the UK, stone set and polished in the UK?
  • Item eg Wedding band cast outside UK, tweaked in a workshop in the UK, polished in the UK?
  • NB: A UK hallmark alone does not make an item eligible as precious metal items above a certain weight have to have a hallmark when sold in the UK regardless of where they were made


 If you would like to be one of the first to sign up for use of the Created in the UK mark, fill out our form of interest, and a member of the team will be in contact with you.

Register interest