JET - Professional Jewellers' Business Development Diploma

From cash flow to marketing communications, this course will help you to develop a business whether it be a brand new business or one where increased productivity is needed.

The course includes a learning guide and is presented in six modules, divided into 12 units.

The flexible programme does allow students to sign up for one or multiple modules or enroll for the full Business Development Diploma (taking all six modules).

 

Overview

Suitable for: Marketing and Business Development roles, as well as business leaders

Entry Requirements: None

Duration: 12 months or less. Each module takes six weeks as part of the modular programme.

Assessment: Six work-based written assignments (one per module)

Fee: Non Member £1785+VAT, Member £1285+VAT 

 

Benefits

The NAJ JET Professional Jeweller’s Business Development Diploma will:

  • Ensure you get the best return on your hard work and investments through understanding how all financial variables can work together
  • Provide an understanding of the jewellery sector and build confidence in positioning your business for growth
  • Maximise your team’s potential, ensuring they deliver equally to the customer and the business
  • Help staff manage comprehensive customer relationships and behaviour to realise the mutual benefits of each customer to your business
  • Develop an effective communications strategy to ensure you are in tune with what your customers need to know whilst optimising promotional spend

 

 

 

Modules

Market Awareness

  • The market environment, market strategy, positioning, business development process, competitive analysis. 
  • Benefit: Understand the jewellery sector, be confident in positioning your business for growth and be the one who determines the business's future.

Managing Financial Variables

  • The key variables, making a true profit and return, cash flow management, assessing a businesses' worth
  • Benefit: Make sure you get the best return on your hard work and investments through understanding how all financial variables can work together

Customer Management

  • Customers and their behaviour, product knowledge, selling professionally, customer service processes
  • Benefit: Be able to manage comprehensive customer relationships and behaviour in a multiple of ways to realise the mutual benefits of each customer to your business

Maximising a Team's Potential

  • Employing the right people, performance measurement, individual's measurement, staff communications and managing upwards
  • Benefit: A content, stable and productive team who deliver equally to the customer and business

Professional Operations Management

  • Shop routines, merchandising and display, stock management, developing and maintaining competitive edge
  • Benefit: A smooth and professional operation which minimises cost and friction and focuses on profit and return

Promoting your Business

  • Constructing a communications strategy, balancing internal and external communications and utilizing internet retailing and supporting media
  • Benefit: Ensuring you are in tune with what your customers need to know and how they want to receive information from you whilst optimising the promotional spend

 

JET Business Development Testimonial

 

Progression

A certificate is awarded to those who successfully complete one or more modules to a satisfactory standard. The Professional Jewellers' Business Development Diploma is awarded to those who successfully complete the diploma programme (completing all six modules and assignments). Diploma graduates will be entitled to use the initials P.J. Biz. Dip. after their name. In order to use these initials, graduates must apply for Alumni status (fee applies).

If from an independent retail jewellers, we also suggest that after this qualification learners then join the JET Business Network; a like-minded professional network to help you succeed in the industry.

View JET Business Network

 

Bookings

Fees

Individual Module(s)

Non Member £325+VAT per module

Member £230+VAT per module

 

Full Diploma

Non Member £1785+VAT

Member £1285+VAT

All bookings are subject to the NAJ's Terms and Conditions

 

Funding

Full or part funding may be available via Association Financial Support.

 

Enrolment

Enrolments will be processed monthly after the enrolment deadline (20th of each month) and may take up to 10 working days. 

 

Register

Download booking form*  

*to secure your place email your form to jet@naj.co.uk.

 

Too busy to complete your form or need more information?

Email the team

Call 07741554011