NAJ News

Jacobs the Jewellers announce 70th anniversary charity fundraising beats target

20 Nov 2018

This evening award winning Jacobs the Jewellers announced that it had raised £77,000 – as a minimum – towards the Royal Berkshire Hospital’s Berkshire Cancer Centre.

In both their and the NHS’s seventieth anniversary years, Jacobs the Jewellers had set out an ambitious program of fundraising £70,000 for the local charity. The team shared the exciting news that they had beaten their target in front of 270+ customers at their glittering annual Christmas Jewellery and Watch Showcase event held at the Hilton in Reading. Steve McManus, CEO of Royal Berkshire Hospital NHS Foundation Trust joined the family on stage and was presented a cheque for the amount.

Revealed a year ago, the family run independent retailer delivered a raft of activities over 2018. Co-Owner Adam Jacobs skydived with 4 customers from 10,000 ft, the shop also sponsored and supported both the Royal Berks Charity Soapbox Derby and Golf days. In keeping with showcasing the jewellery craft, 7 unique pieces of jewellery were created in 2018 with inspiration from 7 decades of style such as Art Deco or the 70s. When sold, a proportion has been donated to the Charity. The cornerstone event took place in early October when 250 guests joined the Jacobs team for a gala black-tie ball. The full program was generously supported locally by other local businesses who provided prizes for 4 raffle draws over the year, tickets being sold in store and at ‘Pop Up’ venues in 2018.

The £77,000 is a minimum amount as further events are still in progress. All proceeds from the Seventy for Seventy program are going to the Royal Berkshire Hospital Charity’s Cancer centre to purchase cutting-edge equipment for Surface Guided Radiotherapy treatment.

Adam Jacobs, co-owner commented “It’s been an amazing year for us. Our birthday celebrations have sparked so much interest and enthusiasm -we’re grateful to our customers, team and suppliers for all their support. We won Reading’s Retailer of the Year back in September – I thought it would be hard to top but knowing we’ve raised over our target does it! During the course of the year, we’ve heard from many customers who have been diagnosed or undergoing treatment with Cancer – it really hits home how we can make a difference.”

Steve McManus, CEO of Royal Berkshire Hospital NHS Foundation Trust said “This is a phenomenal amount of money raised by a phenomenal local business. The whole team aim to provide world-class healthcare and we couldn’t achieve it without the local community’s help. Our thanks now, and in the future, are heartfelt. We wish them, and the NHS, another 70 years in fine health!”

A full program and details can be found at