NAJ News

Andre Michael bets heavily on studs before Christmas

30 Nov 2018

Hatton Garden-based Andre Michael Ltd, a supplier of fine diamond jewellery which exhibits at CMJ trade events and at IJL, has boosted stocks of its classically designed certified diamond studs for retailers this Christmas.

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“Andre Michael is betting heavily on its core range of diamond stud earrings before Christmas. We have brought in more as last year worked very well for us, and so did the previous year,” said Himanshu Shah, director of Andre Michael.

“This year we thought we’d be more prepared. We feel there is a real hunger out there for this good value core range of studs.”

Andre Michael offers bezel set diamond stud earrings in brilliant round and princess cuts in classic 4- and 6-claw designs weighing 50, 30, 25, 20 and 10 points, set in 9- and 18-carat white and yellow gold.

“These classic, well-made, everyday items sell very well. The butterflies are strong and are much better quality compared with a lot of cheap imports coming into the UK market,” Mr Shah said.

Andre Michael offers a matching range of classically designed pendants with the studs.

The company offers fast delivery to UK retailers, within 24 hours.

“We ship on the same day that we take the order,” Mr Shah said. “We keep the stock ready to go.”

All of Andre Michael’s stud earrings have the option to be certified by an independent laboratory group.

Hatton Garden-based Solitaire Gemmological Laboratories (SGL) can certify the entire range of Andre Michael stud earrings, including the smallest at 0.10-carat.

In October Andre Michael launched an innovative new transactional website to reach out to retailers in the UK and Ireland.

The website www.andre-michael.com offers a wide variety of diamond jewellery set in precious metals, featuring exquisite designs.

The Andre Michael website offers a broad selection of diamond rings, eternity rings, earrings and pendants, as well as colour stone jewellery and bracelets, all designed in Hatton Garden.

Andre Michael jewellery is manufactured using state-of-the-art technology, which facilitates low and extremely competitive costs, and benefits from the support of highly efficient German systems due to the collaboration with business partner, Giloy.