NAJ News

Austen & Blake Unveils New Chain Collection in Company First

28 Aug 2026

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Luxury jewellers Austen & Blake introduce chains to their extensive fine jewellery collection for the first time.  

The range of classic unisex 9ct gold and sterling silver chains are available in a variety of necklace and bracelet lengths, designed to be worn alone or layered to create any look, supporting every styling occasion. 

The timeless and versatile collection marks a clear expansion in Austen & Blake’s jewellery range, with customer personalisation and a focus on choice rooted in the decision behind the launch.  

James Harris, Regional Sales Manager at Austen & Blake comments,  

"The proposition introduces a curated, small‑range offering of unisex gold and silver chains, designed to simplify choice while maximising customer personalisation. The range provides customers with a selection of predefined options - including metal type, chain widths and chain lengths (such as 16” or 18”) - enabling a flexible, customer‑led buying journey.

“The focus is on choice -  rooted in timeless, classic chain profiles, the range delivers clean, enduring designs across key weights and lengths, designed for effortless, everyday wear -  whether worn as a standalone statement piece or layered to build a personalised look.”

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Source: Austen & Blake