Beaverbrooks Enhances its Whittles Preston Rolex Authorised Service Centre with State-of-the-Art Facilities

24 Aug 2023

 

Beaverbrooks has invested in its people, premises, and equipment at its Whittles Preston Rolex Authorised Service Centre, meaning clients at the retailer’s three Rolex Authorised Showrooms – Whittles, Loupe and Lyons – will now benefit from the brand new 707 sq ft state-of-the-art facility.

Located on Preston’s Fishergate, Whittles’ adjoining Rolex Authorised Service Centre delivers the highest standard of repairs and servicing, using the latest Rolex accredited tools and instruments in an immaculate and professional environment, with all watches benefitting from a valuable full two-year worldwide Rolex Service Guarantee.

The newly enhanced Whittles Rolex Authorised Service Centre features a bespoke client viewing area in the workshop, where clients can interact with the watchmakers and observe the masters of their craft at work while enjoying refreshments in a luxury seating area.

Whittles’ four Rolex-trained watchmakers, with a combined 78 years of experience, have all successfully completed comprehensive in-house training provided by Rolex, which aims to ensure that the same quality of servicing is offered across the world.

Nick Bucknell, Head of Retail and Operations for Beaverbrooks’ three Rolex Authorised showrooms and Service Centre, said,

“We are delighted to provide clients with a unique, personalised service in our beautiful new Rolex Authorised Service Centre at Whittles in Preston. We are incredibly proud to offer every type of servicing operation for a Rolex, from full services, which include complete overhauls of movements, cases, and bracelets, to more specific operations, such as bracelet adjustments and case refinishing.

“We now have a brand new, state-of-the-art upscaled facility boasting a modern workshop environment, with experienced watchmakers onsite. The viewing area offers clients a truly bespoke aftersales service, where watch owners and horology enthusiasts can witness first-hand the passion, dedication, expertise and craftsmanship of our four watchmakers at work.

“This service centre enhancement is part of an ambitious programme of refurbishments, relocations and expansions across the Beaverbrooks network, which both strengthens our commitment to Rolex and our existing clients.  I am confident we will also attract new clients to our brand.”

In addition to Whittles clients, Loupe clients in Milton Keynes and Lyons clients in Croydon can also benefit from the new Rolex Authorised Service Centre.

Thanks to the exacting standards and expertise of Rolex-trained watchmakers, timepieces can continue to perform their functions over time with outstanding reliability, and clients can continue to enjoy their watches for many years to come.

Beaverbrooks acquired Lyons Croydon in December 2019 and Whittles Preston in November 2020, and in response to the rising demand for immersive, highly personal luxury retail, it invested over £2m in the June 2022 launch of a new carefully curated concept, high-end luxury diamond, jewellery and watch brand – ‘Loupe.’

Beaverbrooks has 85 stores nationwide, comprising of 64 Beaverbrooks stores, 3 Rolex-stockists (Whittles, Loupe and Lyons) and 16 dedicated brand boutiques. 

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Source: Beaverbrooks