CHELSEA ROCKS – Laboratory Grown Diamonds is lauded as an export success story by the International Trade Secretary, Rt Hon Anne-Marie Trevelyan MP

01 Jul 2022

Today, the International Trade Secretary, Anne-Marie Trevelyan announced in a speech to British Chambers of Commerce Annual Conference major plans to lift international trade barriers to improve market accessibility. In her speech, The Rt Hon Anne-Marie Trevelyan MP, spoke of her,

“…ambition to ignite a bonfire of barriers, which could result in over £20 billion of export opportunities for our economy.” 

She went on to highlight NAJ member, CHELSEA ROCKS – Laboratory Grown Diamonds, as an export success story. 

“CHELSEA ROCKS, also contacted my team saying that they were struggling to export their products to Austria. Again, my team solved the problem and allowed the firm’s sales to jump by a fifth. These examples aren’t isolated victories. Barely a week goes by without adding another win to a list covering every continent and every part of the country.”

Founder of CHELSEA ROCKS, Joanna Park-Tonks commented, 

“I am thrilled that my jewellery company, CHELSEA ROCKS has been chosen by the Department for International Trade to showcase our exporting success. 

“As the campaign, ‘Made in London, Sold to Austria’ demonstrates, with the help of the local DIT team in Vienna, we were able to overcome exporting issues and have now been able to consider additional markets for future expansion. 

“London will always be my inspiration and part of the brand DNA for CHELSEA ROCKS, but it is always the people who make a business. I am thankful for the export professionals on the ground in Vienna, helping us day to day, to bring our beautiful jewellery to our customers.“ 

Joanna is a passionate advocate for laboratory-created diamonds and is an active board member of the trade organisation, The International Grown Diamond Association, (www.theigda.org) which is committed to the honest, fair and accurate dissemination of information about laboratory grown diamonds to both retailers and the buying public. 

Through her lobbying efforts, Joanna hopes to challenge not only trade barriers but mental ones too, celebrating laboratory grown diamonds as an additional choice in the diamond category. 

Joanna concludes, 

“Laboratory Grown Diamonds are the “Fifth C”, a consumer “Choice” and can be construed positively both in terms of revenue potential and as an expansion, not a contraction, of the overall diamond retail offering.”

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Source: Chelsea Rocks