PECUVi: Delivering Unforgettable Hyper-Personalised Customer Experiences

30 Nov 2021

The events of the last 18 months have accelerated demand for digital customer engagement delivered in a truly personalised way. Consumers are now looking for brands and retailers to lead on change and earn their loyalty.

Today’s shopper will gravitate towards jewellers that offer seamless and frictionless personalised experiences in store, online and across multiple devices at their convenience.

Are you rethinking traditional concepts of retail and delivering unforgettable, long-lasting experiences for your customers? Leading personalised customer video provider and new NAJ member PECUVi is making its dedicated PECUVi Retail solution available to members, enabling them to enhance their existing customer experience.

The solution helps bridge the gap between online and physical shopping for jewellers. It enables them to quickly and effectively send hyper-personalised and branded videos to customers instantly (regardless of their location), showcasing their products in a more interactive, convenient and meaningful way.

How it works:

1. Record - the jeweller quickly and easily records a personalised video using the dedicated Apple iOS App, with options to pause, review and re-record the video before uploading it to the retailer dashboard

2. Send - review the video in the retailer dashboard, add product details and hit send. The solution delivers your video instantly via SMS and email on a fully branded and customisable customer landing page, containing product details and a number of call-to-action options. You can also add GDPR-compliant marketing messaging

3. Track - in the retailer dashboard the jeweller can track the number of views the video has had and monitor successful sale conversions, even down to sales assistant level

Established in 2015, PECUVi has become a leading provider of personalised customer videos to the automotive sector, working with Europe-wide dealerships, workshops, fast fits and part suppliers. Its Workshop video solution has increased workshop sales by 25 per cent, improved customer experience and allowed workshops to showcase their environment.

Throughout the first half of 2021, PECUVi was approached by several national retailers enquiring whether its existing video solutions could be adapted for use across the luxury retail sector.

PECUVi partnered with leading jewellery and watch specialist, Berry’s, enabling them to create unexpected, unforgettable and truly immersive customer experiences.

Simon Oxby, group operations manager at Berry’s Jewellers commented:

“As a luxury high-class jewellers, we’re all about personal service. The adoption of PECUVi Retail is a natural extension of our customer experience and a great tool to go above and beyond. Our customers want to see our products, know about them and buy them quickly! I see this video solution as the perfect way of selling diamonds and jewellery, showing customers how it looks on the hand, wrist or neck without them having to physically come in store. It offers the best of both worlds.

“The solution gives our customers complete confidence that they’re buying from a knowledgeable and reputable store, and gives us the opportunity to show off the amazing surroundings we have in our VIP room in Leeds, for example. Nowadays, you have to innovate and keep ahead of the pack, so if you retail luxury items, this is a great way of getting your brand (and products stocked) seen by customers in a professional and innovative way.”

To hear more on how Berry’s has benefited from personalised customer videos, view the short case study video at www.pecuvi.com/berrys-case-study/Hyper-personalised videos are also a great way of interacting with customers far beyond simply the direct sales opportunity.

Luxury retailers like jewellers are also using video to:

Introduce sales staff and build an early bond with customers online

• Create ‘phygital’ experiences by showing off the look and feel of their store design and the VIP treatment customers can expect in-store
• Promote sustainable materials, supply chain and packaging used as part of their ESG agenda 
• Get customers excited when their piece of jewellery is ready for collection or deliveryPECUVi Retail has all the features any jeweller would require, from the simple and intuitive self-serve user interface of the solution to the required customer interaction and calls to action.
• Each element was created with the jeweller and end customer in mind.

It’s all about convenience!

NAJ members can reserve a 14-day demo account and benefit from free setup and training support. 

Enter promo code NAJ21.

View PECUVi Retail 

Source: The Jeweller - Advertorial