NAJ News

Exciting new joint venture launches future vision for Hatton Garden retail Holts

08 Nov 2018

Holts Gems, one of the oldest and best respected jewellers in Hatton Garden is launching
a joint venture with the award-winning Hearts of London Group, to create a new,
immersive retail experience which focuses on the growing demand for coloured
gemstones in personal and bespoke fine jewellery.

Jason Holt by John Cairns 21st March

The new retail business will launch in the first quarter of 2019 under the Holts & Co brand
with a contemporary store refurbishment. Designed to break down the boundaries of
conventional retail, the new store come workshop will create a collaborative workspace
between designer, client and craftsman, where bespoke jewellery commissions can be
taken from concept to realisation all under one roof.

With world-leading gemstone cutting facilities at their disposal, Holts & Co will be the
premier destination in London for the finest globally sourced diamonds and gemstones,
handcrafted engagement rings, wedding rings and fine jewellery. Pairing traditional
craftsmanship techniques with cutting edge design and manufacturing technology, the
new flagship store will bring much needed retail innovation to the centre of Hatton

The new joint venture will combine Hearts of London’s proven track-record in retail,
marketing, production and technological innovation with Holts heritage, coloured-stone
expertise and location based-advantage to create a ‘tour-de-force’ in the heart of Hatton
Garden’s jewellery district.

Holts Gems long history as a high quality gem wholesaler to some of the world’s most
established and recognised fine jewellery houses will be maintained with the opening in
January 2019 of a separate sales office in Hatton Garden and state of the art workshops
that will continue to supply wholesale gems and provide manufacturing services to the
jewellery trade.

Jason Holt CBE - Holts Gems
“I’m thrilled to be working alongside jewellery entrepreneur Brett Afshar to create this
new chapter in Holts’s 70 year history. Holts has always been a pioneer. Starting with my
father’s buying trips to China shortly after the Cultural Revolution and establishing the
UK’s f irst Lapidary workshop. More recently launching Holts Academy of Jewellery - the
only Further Education College for the sector. Now Holts & Co will be a hub of cuttingedge
innovation, meticulous craftsmanship, the finest gems, diamonds and unique
customer service.”

Brett Afshar DGA - Hearts of London Group
“We’re proud to be joining forces with the esteemed Holts Gems - combining our
leading-edge technology, consumer insights and award-winning craftsmanship with
their large scale consumer base and expert lapidaries. Together, we are elevating and
redef ining the customer experience for f ine jewellery consumers by offering a truly
personalised and seamless approach to handcrafted, bespoke jewellery on the high