F.Hinds Celebrates Successful Launch of Dementia UK Collection

17 Jun 2025

F.Hinds, one of the UK’s leading high street jewellers, is delighted to share the success of its official launch of the Dementia UK Collection, a meaningful initiative created to support Dementia UK and the crucial work of its dementia specialist Admiral Nurses.

The exclusive collection – featuring a stunning Silver and Diamond Heart Locket (RRP £69.99) and Dementia pin badges – is available across all F.Hinds branches nationwide after being launched in line with Dementia Action Week in May.

Impressively, 100% of profits from the collection are being donated directly to the Dementia UK, the specialist dementia nursing charity, helping fund practical and emotional support for families caring for loved ones living with dementia.

To mark the launch, F.Hinds welcomed Dementia UK representative to its Ashford branch, providing customers with the opportunity to learn more about the charity’s Admiral Nurses, Helpline and other services, and speak directly to those making a real difference in the lives of families affected by dementia. The Ashford store (and other stores around the country) also got involved in hosting a charitable raffle for the chance to win fantastic prizes such as jewellery pieces and gift vouchers.

All fundraising efforts have been met with enthusiasm and generosity, with a brilliant total of £3,500 raised so far to support Dementia UK and its amazing work.

Joanna Sullivan, Deputy Director of Fundraising at Dementia UK said,

"We're grateful to the team at F.Hinds for their fundraising efforts, and have been impressed with the passion and creativity they have brought to the partnership to create this collection. We have already seen the partnership raise both funds for our dementia specialist Admiral Nurses and awareness for the condition itself, and look forward to working with F.Hinds over the next three years to help support as many people as possible."

Natasha House, Marketing Manager at F.Hinds commented,

“Our customers have shown incredible support for the F.Hinds Dementia UK Collection, and we are thrilled that everyone is enjoying it as much as we are. The success of this launch reflects the compassion and generosity of our communities. We’re proud to stand with Dementia UK and help raise awareness and funds for such a vital service.”

Those who have not yet got involved in supporting Dementia UK can also head to F.Hinds’ social media channels for the chance to win one of the signature Silver and Diamond Heart Lockets worth £69.99. The competition is set to close on 22nd June, so customers are encouraged to enter soon!

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Source: F.Hinds