H. L. Brown's Flagship Sheffield Showroom Acquired by Luxury Watch and Jewellery Retailer 'Loupe'

27 May 2026

H. L. Brown's flagship showroom in Sheffield, which has occupied 2 Barker's Pool for 40 years, will pass ownership to Loupe, part of the Beaverbrooks Group, at the end of June 2026.  Marking a close to a significant chapter in Sheffield, H. L. Brown will continue to trade from its Doncaster showroom, and online at H. L. Brown, with the same expertise and service customers have come to expect.

Part of the Beaverbrooks Group, a family-owned national jewellers with over 100 years of heritage, Loupe brings a wealth of experience to everything they do. An official Rolex Retailer and luxury jeweller with boutiques in Milton Keynes, Croydon and Preston as well as an online presence at Loupe, this acquisition marks their fourth Loupe boutique and Rolex showroom.

James Frampton, Managing Director of H. L. Brown, said,

“H. L. Brown has been at the heart of Sheffield for 165 years, and leaving Barker's Pool is not something we do lightly. We know we're leaving the showroom in good hands, and that the relationships we have built with our customers over the last four decades will continue - whether in our showrooms, online or through the team they already know.”

Anna Blackburn, Managing Director of The Beaverbrooks Group, said,

"This investment marks an exciting milestone, building on over 107 years of passion, experience and expertise as we open our fourth Loupe boutique and continue the legacy that H. L. Brown started in 1861. We look forward to continuing to deliver the best-in-class service the H. L. Brown brand is renowned for whilst staying true to the family values and core purpose of enriching lives that the Beaverbrooks Group has upheld for over a century.

“Loupe brings a fresh approach to the luxury sector. The name itself signifies the magnifying glass used by jewellers and watchmakers, chosen to break conventions and be memorable. It represents the concept of looking through a portal into an exciting new world, magnifying craft and beauty, and offering luxuriously delightful experiences for both new and existing clients.”

Throughout May and June of 2026, H. L. Brown will be holding a “Change of Ownership Jewellery Sale”, with offers of up to 40% off*, available online and in the Sheffield Showroom.

Following the completion of the sale the boutique will close for refurbishment from June 28th and reopen in the summer as Loupe, showcasing Loupe’s own collection of breathtaking diamonds and exceptional contemporary fine jewellery.

*Terms and conditions of the “Change of Ownership Sale” available at H. L. Brown or by request from 1st May 2026.

View H. L. Brown

Source: H. L. Brown