Haye & Lake Appoint New Head of Sales

21 Jun 2022

 

Hayes & Lake, the new Laboratory Grown Diamond brand launched by Diamnet, has appointed David Hartley, ex Hearts on fire, as its new Head of Sales. David's jump to Hayes & Lake, shows how Laboratory Grown Diamonds are now running side by side with Natural Mined Diamonds in quality retailers.

Howard Levine says, 

"For Hayes & Lake, we were looking for someone well known to the trade and David's 25 years in the industry and especially his work with Hearts on Fire, made him the perfect person".

"It didn't take long for David to grasp the advantages a retailer has when presenting Laboratory Grown Diamonds in a top quality product with all the collateral of a top end brand".

David's jump from Natural Mined Diamonds to Laboratory Grown Diamonds shows the way for all retailers as Hayes & Lake brings real quality, at price points that make selling larger diamonds, a realistic prospect for more retailers. With Hayes & Lake, Laboratory Grown Diamonds can sit side by side with natural mined diamonds in a retail shop, giving the consumer an easy to understand choice without sacrifice.

David adds,

"Laboratory Grown Diamonds are a new, exciting, disruptive area of our industry, one which I embrace as part of my love of all things Diamond.

"When Howard Levine asked me to head up sales for his new brand Hayes & Lake, I jumped at the chance as Laboratory Grown Diamonds bring the consumer benefits that not only speak to a sustainability conscious customer, but also meet the needs of those with a 1ct desire and a 1/3ct budget.

"Hayes & Lake have created a turn key solution for the retail of Laboratory Grown Diamonds with not only the ultimate core product range, created in the UK, but also all the display and packaging you would expect with a high end brand".

View Hayes & Lake

Source: The Jeweller