Introducing Dialog: The World's First Diamond and Jewellery Subscription Service for Retailers

01 May 2024

Dialog is the world's first subscription service for retailers in the diamond and jewellery industry to merchandise their loose and mounted diamond inventory. Originally launched in November 2020 with only loose diamonds, Dialog is now in over 150 doors around the world, with an expanded offering that includes mined and laboratory-grown diamonds, as well as a selection of classic jewellery styles.

How does Dialog work?

Retailers subscribe to the diamond inventory level that is appropriate for them — anywhere from $100,000 up to $5M or more — and select the diamonds and/or jewellery that have been perfectly curated for their customer base. Dialog employs full-time PhD-level data scientists, computer engineers and other experts to analyse our retailers' needs. We provide a deep-dive analysis for our retailers to understand which products will help them maximize their sales.

A retailer's chosen inventory is stored in the retailer's showcases, available for sale when their customers want to make a purchase. If a diamond or jewellery piece is sold, then the Dialog team sends a replenishment item within 24 to 48 hours — with the idea being that the perfect merchandising mix must be available at the store at all times. When that item is sold to a customer, the retailer receives a sales rebate from Dialog that is deducted from their subscription fee.

As the industry's only diamond and diamond jewellery subscription service, Dialog offers retailers a convenient and cost-effective way to access premium mined diamonds, lab-grown diamonds, and jewellery styles through a flexible subscription model.

What's new to Dialog: Introducing Clarity Diamond™

As the diamond industry continues to evolve, Dialog always wants to remain at the forefront of innovation and aims to be a trusted source for all of our retailers' diamond needs. This meant taking our time to find the right laboratory-grown product for our retailers. So, we couldn't be more proud to have Clarity Diamond™ available on the Dialog platform in both loose and mounted offerings.

Clarity Diamond™ was founded on the mission to make premium quality diamonds with a difference you can see. Recognizing there was a gap in the market for a premium laboratory-grown offering, they began their commitment to delivering a higher standard of diamond. Today, Clarity is proud to offer artfully crafted, American-grown diamonds in premium shapes and sizes. From their patented growth process to a state-of-the-art facility, these laboratory-grown diamonds are truly a cut above. Our full Clarity offering includes loose diamonds and a line of 18ct gold diamond jewellery. Our position on quality extends into the cutting of our laboratory-grown diamonds. All round diamonds have hearts and arrows, are triple excellent, GIA certified, and include an AGS Ideal Report, and all of our fancies are premium makes with a full GIA certificate.

With the addition of Clarity Diamond™ to the Dialog merchandising mix, Dialog is further enhancing its position as a comprehensive solution for diamond retailers of all different sizes.

Special NAJ Member Offer

NAJ members can receive 3 months of stock completely free when they sign up for the standard one-year contract. See the Member Marketplace for more information (login required).

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View Clarity Diamond

Source: Dialog